Audience Data

Valuable audience data is everywhere. Now anyone can harness it for insights and advertising with scale and accuracy. Quantcast has gathered shopping, ownership, lifestyle and interest data from a growing list of leaders such as Acxiom, Bombora, Dun & Bradstreet, Experian, Oracle Datalogix, Mastercard, Netwise, TiVo Research and Quantium and combined it with live consumer behavior in the Quantcast Audience Grid. Quantcast Audience Grid helps every publisher, data provider and advertiser get more value from audience data for insights and targeting.

With Audience Grid:

  • Owners of valuable data can promote, distribute and monetize their data across millions of publisher destinations and advertisers who use Q for Publishers & Quantcast Advertise.
  • Publishers gain access to a wealth of new insights based on the individual real world purchase, occupation & lifestyle events of their user base, providing new insight into the valuable audiences that frequent their sites and apps, free.
  • Advertisers can target audiences from the industry’s leading data owners with far greater reach and accuracy than previously possible. Tapping into attributes not available online, such as offline purchases, occupation, language spoken, current ownership, and financial assets & investments, Quantcast combines third party datasets with our own first-party data and AI driven platform, to provide segment scale across the entire internet.

Get Audience Grid insights for your site or app today.

Live consumer behaviors power greater reach and accuracy

Like the charge on your smartphone, audience segments quickly lose reach as they age. The secret to maintaining a segment’s reach is to refresh it continuously with live consumer behavior. Quantcast Audience Grid does exactly this, opening the technology that powers Quantcast’s superior performance in demographic targeting (see Nielsen validated study) to the industry’s leading data owners. The result is better audience data for everyone.

Sales Inquiry

Representative seed data, such as The Walking Dead viewers from TiVo Research, is plugged into the Audience Grid

What’s unique:

We start with raw data that represents the audience best rather than data that’s been previously modeled online with unknown accuracy.


Quantcast combines the seed data with a live view of consumer behaviors, creating a larger audience segment for targeting and insights

What’s unique:

Our uniquely expansive view of online consumer behavior, where we see the average online user every few minutes, gives us the most effective way to identify more consumers within the target segment. Why is it effective? The media we read, the time of day we read it, where and how we read it, are the best indicators of who we are and what we like.

Continuous Modeling

This process is repeated continuously. Living models, built on live data, ensure segment freshness, scale and accuracy.

What’s unique:

Unlike other approaches that create static audience segments, Quantcast’s Audience Grid continuously maintains audience segments based on live consumer behavior.

See who's plugged in

Leading data owners such as Oracle Datalogix, TiVo Research, Mastercard and many more have plugged into the Quantcast Audience Grid. Choose a data partner below to learn more.

IRi: Quantcast Audience Grid parter
Oracle Datalogix: Quantcast Audience Grid parter
Mastercard: Quantcast Audience Grid parter
Netwise: Quantcast Audience Grid parter
TiVo: Quantcast Audience Grid parter
Dun & Bradstreet: Quantcast Audience Grid partner
IXI: Quantcast Audience Grid partner
Experian: Quantcast Audience Grid parter
Mastercard: Quantcast Audience Grid parter
Affinity Answers: Quantcast Audience Grid parter
Core Logic: Quantcast Audience Grid parter
acxiom: Quantcast Audience Grid parter
Liveramp: Quantcast Audience Grid parter
Polk: Quantcast Audience Grid parter
Quantium: Quantcast Audience Grid parter
Dun & Bradstreet: Quantcast Audience Grid parter