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How the Quantcast Platform makes it possible
What’s an ad platform?
An ad platform is an intermediary between online advertisers and publishers. Ad platforms offer both parties advertising services such as omnichannel advertising and tools for sharing their ads online.
What is omnichannel advertising?
Omnichannel advertising gets ads in front of more people, raising impressions among desired audiences. The power of omnichannel advertising enables brands, agencies, and publishers to expand reach across screens.
How to choose an ad platform?
The best ad platforms utilize artificial intelligence to analyze campaign metrics, offer omnichannel advertising, share real-time audience data, and provide a variety of ad space options for advertisers to choose from.
Discover How Quantcast Works Plan, activate, measure, and innovate ad campaigns in a single unified platform.
The Quantcast Platform uses real-time data from 100M+ diverse online sources to uniquely score and measure each individual impression, adjusting thousands of variables automatically. With an up-to-the-second understanding of audience behavior and interests, marketers can deliver perfectly timed and uniquely relevant advertising.
Digital advertising is as easy
Knowing where and who to serve your digital ads is essential to running a successful campaign. Having a partner with one of the world’s largest first-party unique data sets that uses AI and machine learning to help you reach your ideal audience on the open internet and turn insights into better performing outcomes easily is key to that success.
Let us help you get up and running quickly.