What’s an ad platform?
An ad platform is an intermediary between online advertisers and publishers. Ad platforms offer both parties advertising services such as omnichannel advertising and tools for sharing their ads online.
What is omnichannel advertising?
Omnichannel advertising gets ads in front of more people, raising impressions among desired audiences. The power of omnichannel advertising enables brands, agencies, and publishers to expand reach across screens.
How to choose an ad platform?
The best ad platforms utilize artificial intelligence to analyze campaign metrics, offer omnichannel advertising, share real-time audience data, and provide a variety of ad space options for advertisers to choose from.