2020 Canadian Charity Insights Economic Overview & Key Holiday Trends

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A Season to Celebrate and a Season to Donate

December is typically one of the biggest months for charitable organizations as consumers make donations in place of gifts while reducing their taxes for the year.

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Increased site traffic

The increased conversion volume coincides with site traffic which suggests Canadians are purpose oriented when visiting charity websites during this time.

Search interest for charities remain constant throughout the months preceding Christmas, suggesting there are no significant researching activity prior to making a donation.

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