Data Insights UK Charity Insights 2021


UK Charity Insights 2021 Giving Back

In 2020, 166,000 charities in the UK faced a £10bn shortfall.* Thankfully, online donations during the recent lockdown grew significantly, providing charities with a much-needed lifeline.

Quantcast discovered emerging trends that reflect the changing consumer behaviour in the charity sector during the last 12 months, looking specifically at:

  • Charity Industry Trends
  • Quantcast Donation Data
  • The Opportunity

Lockdown creates giving moment

Normally December is the biggest month for online donations (seeing a fairly typical 5.3x increase in December 2020), however, lockdown is a clear additional giving moment.

Comparing against a January 2020 baseline, during the first lockdown in April 2020, we saw online donations increase by 7x. This trend continued in January 2021 lockdown, with a 2.4x increase in online donations.

When stuck at home, people are showing that they are willing to reach into their virtual pockets.

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