Data Insights UK Charity Insights 2021

Download Now

UK Charity Insights 2021 Giving Back

In 2020, 166,000 charities in the UK faced a £10bn shortfall.* Thankfully, online donations during the recent lockdown grew significantly, providing charities with a much-needed lifeline.

Quantcast discovered emerging trends that reflect the changing consumer behaviour in the charity sector during the last 12 months, looking specifically at:

  • Charity Industry Trends
  • Quantcast Donation Data
  • The Opportunity

    Lockdown creates giving moment

    Normally December is the biggest month for online donations (seeing a fairly typical 5.3x increase in December 2020), however, lockdown is a clear additional giving moment.

    Comparing against a January 2020 baseline, during the first lockdown in April 2020, we saw online donations increase by 7x. This trend continued in January 2021 lockdown, with a 2.4x increase in online donations.

    When stuck at home, people are showing that they are willing to reach into their virtual pockets.

    Insights Download Access the Full Report

    Enter your details to gain access to the Insights report.