Data Insights UK Charity Insights 2021
Lockdown creates giving moment
Normally December is the biggest month for online donations (seeing a fairly typical 5.3x increase in December 2020), however, lockdown is a clear additional giving moment.
Comparing against a January 2020 baseline, during the first lockdown in April 2020, we saw online donations increase by 7x. This trend continued in January 2021 lockdown, with a 2.4x increase in online donations.
When stuck at home, people are showing that they are willing to reach into their virtual pockets.
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