White Paper How to Obtain Consumer Consent under GDPR Learn more about GDPR and how the IAB Europe’s open, industry-standard framework can help publishers and advertisers obtain and manage consumer consent. Read more
White Paper Build Trust with Data-Driven Insights Audience planning is replacing media planning. As the digital ecosystem has matured, so have marketers’ expectations. Gone are the days of promising a precise, custom-curated target audience and then delivering a generic impression report post-campaign. Read more
White Paper The Musts, Math and Misconceptions of Mobile Advertising in 2017 With time spent on mobile devices on the rise, Quantcast reveals how marketers can capitalize on the trend. Read more
Blog Understanding the online behaviors of Hispanic consumers To mark Hispanic Heritage Month, we asked our audience insights platform for insights to understand the online behaviors of the Hispanic consumer. Read more
Blog Advertising Week New York 2018: An optimistic industry looks for the path forward It’s a wrap! The 15th annual Advertising Week event in New York is done and dusted. It’s been a busy week with a lot to take in across the dozens of panels, keynotes, and activations. Quantcast is here to help break down some of the key themes and what they mean for marketers everywhere. A Read more
Blog Providing Audience Insights to the ‘Front Page of the Internet’ Reddit uses AI-driven audience insights from Q for Publisher to help them better understand the diversity of their audience. Read more
Q for Publishers provides audience insights to the ‘Front Page of the Internet’ Reddit is known by its community as the “front page of the internet” and is one of the top 10 most commonly used sites. It provides a topic du jour for readers to engage with other Redditors for information, entertainment and comradery. If something has gone “viral” lately, there is a good chance that it Read more
