White Paper How to Obtain Consumer Consent under GDPR Learn more about GDPR and how the IAB Europe’s open, industry-standard framework can help publishers and advertisers obtain and manage consumer consent. Read more
White Paper Build Trust with Data-Driven Insights Audience planning is replacing media planning. As the digital ecosystem has matured, so have marketers’ expectations. Gone are the days of promising a precise, custom-curated target audience and then delivering a generic impression report post-campaign. Read more
White Paper The Musts, Math and Misconceptions of Mobile Advertising in 2017 With time spent on mobile devices on the rise, Quantcast reveals how marketers can capitalize on the trend. Read more
Blog The Universal Language of Consent Head of Product Management, Somer Simpson, discusses how the IAB Framework can help advertisers, publishers, and consumers get on the same page for GDPR with a universal language of consent. Read more
Blog How the Hackathon Was Hacked Measure Hackathon is the Quantcast engineers’ chance to go from pain point to product in 24 hours. Watch the video and see the format switch-up that led to some surprising results. Read more
Blog Seven tough questions publishers should be asking Google on GDPR Google has had some controversial stances to GDPR. Publishers are left wondering the best path forward. Below are questions that can help guide the dialogue Read more
Reach Quantcast ad exposure drives 40% new in-store visits and 19X return on ad spend for Moe’s Southwest Grill
