Webinar Demystifying GDPR Transparency & Consent with Quantcast Choice Watch to better understand GDPR transparency and consent regulations and learn more about the IAB Europe industry-wide standard. Read more
White Paper Build Trust with Data-Driven Insights Audience planning is replacing media planning. As the digital ecosystem has matured, so have marketers’ expectations. Gone are the days of promising a precise, custom-curated target audience and then delivering a generic impression report post-campaign. Read more
White Paper The Musts, Math and Misconceptions of Mobile Advertising in 2017 With time spent on mobile devices on the rise, Quantcast reveals how marketers can capitalize on the trend. Read more
Blog What Quantcast Choice Premium for CCPA Can Do for Your Business Quantcast Choice Premium for consent management will now support brands & publishers in responding to certain CCPA requirements across the web & mobile apps. Read more
Blog CCPA: What Business Owners Need to Know Quantcast has worked extensively across the industry to define what’s needed in a CCPA Framework. We are currently building an extension of Choice to support some of the needs of website owners’ around the CCPA, which will be released in January 2020. You can learn more about the CCPA regulations in this post. In the meantime, Read more
Blog What is the California Consumer Privacy Act – CCPA? What is CCPA? The California Consumer Privacy Act (CCPA) was passed in June 2018 and will go into effect January 1, 2020. The CCPA is designed to regulate the ‘sale’ of personal information of California residents by a business. Specifically, the law gives California residents the right to: Prohibit the sale of their personal information Request Read more
Q for Publishers Forbes Leverages Q for Publishers The Challenge Forbes has a longstanding, successful partnership with a key Investment & Money advertiser interested in reaching HHI, high net worth individuals keen to invest. The client continuously returned to Forbes, but was only interested in aligning with Money & Investing content. Forbes knew the Lifestyle channel consisted of the proper audience demographic once Q Read more
Advertise Quantcast drives 24% brand preference uplift for Westpac Discover how Quantcast helped one of Australia’s largest banking and financial services providers drive brand uplift. Read more
Measure Insights Plus Partnership: Making a Mark with The Macallan Q for Publishers powers Gear Patrols’ audience insights Read more
