White Paper The Real-time Pulse of Changing US Consumer Behavior The world has changed. On January 20, the US reported its first case of COVID-19, eventually ushering in an era of stay at home orders and social distancing. Read more
Guide COVID-19’s Impact on the Financial Services Industry With rising unemployment and decreasing consumer confidence, individuals and businesses are looking more to their financial institutions for support. Read more
Guide Retail Industry Insights – Retail sites are seeing sizeable shifts in audience affluence While US retail sales have been impacted overall, we are seeing a surge in online activity Read more
Blog What Does the Post Cookie World Mean for Marketers You’ve probably heard by now that the cookie apocalypse is coming and that it will be a watershed moment for the entire internet. What is less understood is how marketers and publishers can operate in this new ecosystem to still get a return on marketing investment and generate sustainable revenues. What is the best way Read more
Blog Quantcast Supports Google’s TCF v2.0 Integration At Quantcast, respect for privacy is woven into the fabric of our business. This inspired us to be one of the driving forces behind the IAB Europe’s Transparency and Consent Framework (TCF) and build one of the first-ever consent management platforms (CMPs), Quantcast Choice® based on the TCF standard. The Quantcast Choice team has continually Read more
Blog Thriving in a Cookieless Future: 6 Things to Consider When Choosing an Ad Tech Vendor The cookie as a way of tracking activity and monetizing web users has crumbled. Read more
Advertise Quantcast drove more online pizza orders using unique insights A custom audience model was built using Quantcast’s targeting tool ‘Search Powered Audience’ to reach pizza lovers & superhero movie fans with Video Ads. Read more
Advertise Quantcast helped IKEA double the efficiency of customer acquisition Automated campaign delivery & optimization ensured the right ads influenced the most relevant audiences, resulting in highly effective prospecting & a significant increase in online sales. Read more
Advertise Quantcast helped Everlane launch a new sneaker line with 9x return on ad spend Quantcast’s unique ability to target custom audiences allowed Everlane to achieve scaled reach, getting its new line of sneakers in front of more than 26 million relevant prospects. Read more
