Native Experiences, Powerful Brand Results
At Quantcast, we turn native advertising into a tool for customer engagement. Powered by AI-driven insights and real-time audience intelligence, our native campaigns blend into content environments, delivering relevance without sacrificing authenticity. The result? Stronger brand affinity, mid-funnel momentum, and measurable outcomes. This is native, built to perform.
What is native advertising?
Native advertising is content that appears to be part of the editorial experience, but with a brand message embedded within. It doesn’t disrupt. It integrates. Whether it's an article, video, or social post, native ads are designed to match the platform on which they appear, capturing attention in high-trust environments. At Quantcast, we help you reach consumers at the point of discovery.
What are the benefits of native advertising?
Native advertising is designed for the mid-funnel, subtly guiding consumers along the path to purchase. In a landscape saturated with messages, native content stands out by offering value first. It matches the tone and style of each platform to increase both relevance and resonance. By blending into premium publisher environments, it captures attention and gently moves users toward conversion through content-driven calls to action. With Quantcast, marketers can test and optimize native messaging in real time to better connect with audiences based on behavior.
increase in purchase intent when using native advertising compared to traditional ads
improvement in message association for brands that leverage native ads in their multi-channel campaigns
The Quantcast Advantage
Native advertising is only as powerful as the intelligence behind it.
We're not just placing content; we’re predicting who it will resonate with, when, and where. Quantcast combines real-time behavioral data with AI-powered audience modeling to turn native into a precision growth tool, designed for mid-funnel success. Using Quantcast’s full-funnel measurement tools, you can track the impact of native advertising from awareness through to conversion.
Why Marketers Choose Quantcast for Native Advertising
“Native was a big surprise for us. [The platform] allowed us to test it in a way that we hadn't been able to before because we could see the actual lift that was happening.”
- Kevin Parcell, Director of Marketing at Tire Agent
Tire Agent Drives Impact with Native Advertising
Tire Agent partnered with Quantcast to run a media mix campaign, combining native, video, and display ads. The results showed that native ads led with a 26% conversion boost, outperforming Tire Agent’s tried-and-tested display and video formats. With real-time insights from Quantcast and a robust incrementality framework, they quickly shifted budget to maximize returns, confidently scaling what worked.
Ready to Rethink Native?
