We are thrilled to announce that Quantcast has once again achieved Trustworthy Accountability Group (TAG) certifications for the Certified Against Fraud and Brand Safety Certified programs, as well as Gold Standard recertification with the IAB UK! This milestone is a testament to our unwavering commitment to maintaining marketplace integrity in the programmatic ecosystem. By collaborating with TAG and IAB UK, we continue to ensure our clients serve advertising in secure and reputable environments. This isn’t just about checking a box: we celebrate the trust we built with our industry partners and our unified dedication to a transparent, accountable supply chain.

Quantcast's achievement of the TAG Certified Against Fraud and Brand Safety Certified seals demonstrates the company’s continuing leadership in protecting its customers, partners, and consumers from the threats of fraud and ad misplacement. We are proud to recognize Quantcast for meeting TAG’s rigorous standards and look forward to continuing to work together to build a safer and more trustworthy supply chain. – Mike Zaneis, President & CEO, TAG. 

At Quantcast, we believe that marketplace quality is essential to performance. As we’ve shared in our recent insights on Marketplace Quality, quality drives the results that Quantcast is historically known for. We ensure that every marketing dollar is spent on reaching real people to drive campaign outcomes effectively. Alex Budig, Quantcast’s Head of Marketplace Quality, lives this mantra:

Advertisers shouldn’t have to choose between inventory quality and performance. At Quantcast we understand that reaching real audiences in quality environments is foundational to maximizing return on ad spend.

Our multi-layered approach to brand safety, including global blocklists and real-time content monitoring, ensures that your brand’s reputation is always protected and viewed in the best possible light.

Quantcast is incredibly proud to stand alongside the industry leaders who prioritize safety and transparency. We look forward to continuing this journey with TAG and the IAB UK, raising the bar for the entire industry and providing our clients with the confidence they need to scale. Here’s to another year of driving world-class performance in a safe and high-quality marketplace!