Marketers, especially performance marketers, need to know their campaigns are reaching real people and generating a strong return on investment (ROI). At Quantcast, we understand that eliminating waste from invalid traffic, ensuring brand safety, and promoting transparency are non-negotiable. Our commitment to marketplace quality, including our support for industry standards set by trusted regulatory bodies like the IAB and TAG, are direct investments in the success of our clients.

1. Prioritizing Fraud Protection and Brand Safety

The digital advertising world is plagued by shady intermediaries, fake clicks, and bot traffic, all of which threaten ad spend. To protect your investment, we evaluate every bid request for suspicious activity and brand safety in real-time. We use real-time detection and measurement from MRC-accredited partners like Integral Ad Science and DoubleVerify, which our in-house Marketplace Quality team and proprietary algorithms also validate.

Maintaining brand reputation and consumer trust is also a top priority. We help marketers achieve this by promoting viewable and measurable ad placements, including in-app with Open Measurement, while automatically blocking delivery in unsuitable environments. Every campaign at Quantcast automatically uses our robust Global Blocklist and Default Allowlist, which clients can easily customize to meet their specific needs. This increased control over ad placement lets advertisers focus on performance, knowing their brand is protected.

2. Driving Transparency and Efficient Performance

Fraudulent, non-human traffic can skew data, leading to poor audience targeting, inaccurate measurement, and wasted ad spend. This is particularly harmful for performance marketers who rely on effective targeting to drive measurable outcomes. At Quantcast, we automatically filter out invalid traffic and partner only with vetted, transparent suppliers who adhere to the latest industry standards. This ensures your ads are served on clean inventory, which leads to higher engagement and a better ROI.

We verify our supply partners to ensure they use legitimate supply chains with ads.txt, app-ads.txt, and sellers.json, which helps remove malicious and invalid traffic. We also minimize complexity in the supply chain, working to limit the number of intermediaries available on our platform. We also continue pushing full spectrum transparency with Supply and Demand Chain objects and advocate with our industry partners to foster a more transparent and effective digital advertising ecosystem for all. 

3. Future-Proofing AdTech Through Collaboration

A more trustworthy and effective adtech ecosystem requires joint collaboration and a shared commitment to industry standards from all participants. As a board member of the IAB Tech Lab, Quantcast partners with industry bodies such as the IAB, NAI, TAG, and the Coalition for Better Ads to create and maintain standards that will future-proof adtech.

Our dedication is also reflected in our certifications; we are TAG verified for Fraud and Brand Safety and have achieved IAB UK Gold Standard certification for three consecutive years. We remain committed to promoting a more transparent and effective ecosystem through advocacy for industry-wide adoption of standards like Supply and Demand Chain objects. Deeper development in emerging channels like TV and Audio will advance newer oRTB 2.6 specs in the CTV and Audio space, such as more in depth ad slot declarations with OpenRTB RefSettings, Podcast Measurement Guidelines, and VAST CTV Addendums. 

Quantcast’s proactive approach to reducing fraud and promoting transparency gives performance marketers an effective and efficient platform today, and our collaboration with industry bodies helps future-proof the adtech ecosystem for everyone.

Reach out to learn more about how you can better improve performance and quality for your programmatic campaigns.