Powerful Audio, Lasting Brand Impact
Audio advertising is a powerful driver of brand favorability and recall. In an era of screen fatigue, audio breaks through. Whether it’s radio or podcasts, audio reaches consumers in focused moments, driving impact across the funnel.
What is audio advertising?
Audio advertising is a powerful digital format that delivers ads to listeners through streaming platforms, podcasts, digital radio, and voice-enabled devices. Unlike traditional radio, digital audio ads can be precisely targeted using real-time audience data—reaching users based on interests, behaviors, location, and more. These ads are typically delivered between songs or podcast segments and are designed to integrate seamlessly into the listening experience without requiring a screen.
What are the benefits of audio advertising?
Great storytelling doesn’t always need a screen. From the top of the funnel to the point of conversion, audio keeps brands present and persuasive. Through podcast and streaming audio, you can reach audiences in moments of attention where listeners absorb your message while commuting, working out, or relaxing. Quantcast makes audio measurable and actionable. We help brands deliver messages in contextually relevant audio environments through smart creative and clear calls-to-action, leaving a lasting impression with repeatable messaging.
of internet users in the US will listen to digital audio at least once a month in 2025
is the amount of digital audio the average US adult has been listening to per day since 2019
The Quantcast Advantage
Quantcast makes audio a high-performance channel within your full media plan. We deliver results across premium audio environments by combining real-time targeting with creative best practices, like early brand mentions, clear calls to action, and concise 15–30 second spots. With the right strategy, audio goes beyond background noise to drive real impact.
Why Marketers Choose Quantcast for Audio Advertising
“The Quantcast Platform has been incredibly valuable for us. We now have more coverage and understanding of our total audience, and this is seamlessly available in the Quantcast Platform. Whether it is our digital assets, or broadcast stations, and more – we can now tell the full story, and fuel all of our media planning with accurate data.”
- Jeffrey Berest, Manager, Data & Analytics, Audacy
Audacy Closes the Measurement Gap with Quantcast Audio Insights
Audacy, a leader in audio entertainment, turned to Quantcast to deepen audience understanding beyond traditional radio tools. By integrating their first-party data into the Quantcast Platform, Audacy uncovered real-time insights into listener behavior, bridging the gap between broadcast and digital. This empowered them to deliver richer, more accurate audience segments to advertisers, elevate media planning across local and national markets, and drive stronger ROI.
Let’s Amplify What’s Possible
