Unlock High-Value Financial Customers

Competition across the financial services industry is intensifying. Financial institutions and financial services companies must reach the right target audience with relevant messaging that supports an informed decision and delivers a strong customer experience. Quantcast helps brands move beyond search and social by using real-time audience insights and AI to power marketing campaigns that drive both short-term performance and long-term growth.

How Quantcast Helps Financial Brands Win

Reaching high-intent consumers without wasting budget is a major challenge for credit unions, banks, and every insurance company operating in a competitive market. Powered by Audience Graph, Quantcast analyzes trillions of signals to understand consumer behavior, activate first-party and third-party customer data, and predict who is most likely to convert.

By applying these insights across channels in real time, financial brands can improve efficiency, lower acquisition costs, and drive measurable outcomes across lending, fund management, and investment offerings such as exchange traded funds ETFs.


Quantcast enables financial brands to:

1. Reach in-market audiences researching loans, credit cards, debit cards, and investments.
2. Discover similar prospects by analyzing online behaviors and targeting users with high conversion potential.
3. Engage across channels for prospecting and retargeting with content marketing.
4. Measure results in real time, optimizing campaigns for cost-effectiveness, efficiency and long term growth..
“In a highly competitive financial services marketplace, we needed a partner who understands fluctuating consumer behaviour. Quantcast’s real-time data paired with audience intelligence allowed us to tap into these audiences to drive our client’s bottom line.”

dentsu, Singapore

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