Turn Viewers into Customers with Video Advertising
At Quantcast, we help brands grow revenue with programmatic video that drives performance. Our platform uses real-time data to reach high-value audiences and adapts live to convert attention into action.
What is programmatic video advertising?
Video advertising uses short-form content, from 6-second bumpers to 30-second spots, to connect with audiences across the open internet. Unlike traditional media buys, programmatic video is agile, adapting to where your audience is and how they behave. These ads capture attention with short, compelling creative, build brand impact through high-quality visuals and storytelling, and drive outcomes by creating clear paths to conversion across desktop, mobile, apps, and CTV.
What are the benefits of programmatic video advertising?
Marketers are increasingly using video for top and mid-funnel strategies, where storytelling matters most. Whether you're launching a new product, reigniting brand love, or entering a new category, video is your best chance to make a lasting impression. From CTV and streaming to mobile and display, we bring performance and creativity together to deliver video that converts.
is the average time adults in the US spend per day watching video online
increase in conversion rates for marketers using video, compared to those who don't
The Quantcast Advantage
Quantcast is built for marketers who want their video campaigns to deliver more, from attention to acquisition. With Quantcast, you can build brand recognition through high-impact visuals placed across premium inventory, target custom audiences with precision using real-time behavioral signals, and retarget engaged viewers across channels using sequential storytelling. Our platform also allows you to test and refine messaging in real time, ensuring continuous optimization and performance.
Why Marketers Choose Quantcast for Video Advertising
“The combination of online video and CTV, along with real-time Brand Lift studies, has helped us understand the impact on the campaign and learnings for the future regarding frequency and targeting.”
- Floriana Cornaggia, Global Head of Brand & Corporate Communications, Bellissima Imetec
“Not only did we learn more about our most receptive audiences, we also were able to test video versus video wrap to see which creative performed better.”
- Savannah Schefke, Associate Director Programmatic Display, REQ
Funcom Captures Gamer Attention with High-Impact Video Campaign
To build buzz for Dune: Awakening, Funcom partnered with Quantcast to drive awareness across the US and major European markets. Despite launching with a long-format trailer and competing in the year’s most crowded ad season, the campaign exceeded expectations—achieving 2.5x more video views than projected and a 10% lower CPV than benchmarks. A second campaign wave delivered 57% more video views than goal, proving the power of precision targeting and cross-channel strategy.
Ready to Make Video Work Smarter?
