Big Screen, Big Impact
CTV has the power to deliver high-quality video to audiences in brand-safe environments, giving marketers the best of both worlds: storytelling and data-driven precision. As traditional TV viewership fragments, CTV captures the attention of audiences across streaming platforms, premium publishers, and smart devices. Quantcast helps you harness this shift, not just to extend reach, but to unlock outcomes.
What is CTV advertising?
CTV (Connected TV) advertising delivers video ads to viewers streaming content on internet-connected devices like smart TVs, gaming consoles, and streaming sticks. It combines the high-impact storytelling of traditional TV with the precision targeting and measurement of digital—making it ideal for reaching cord-cutting audiences.
What are the benefits of CTV advertising?
Awareness starts with presence. CTV delivers your message in high viewability and brand-safe environments, building familiarity in viewers’ minds. But reach alone isn’t enough. With Quantcast, you can track, refine, and amplify every campaign in real time. Using Brand Lift Live by Quantcast™, we give you visibility into how your CTV ads are driving awareness, recall, and consideration while the campaign is still running.
of viewers would rather save money than avoid ads on connected TV devices
of US households have at least one connected TV device
The Quantcast Advantage
CTV doesn't stand alone, and neither should your media strategy. Quantcast helps marketers integrate CTV into a seamless omnichannel approach across the open internet. With tools to repurpose existing video assets for TV, tailor creative by audience segment, and manage frequency across households, you can scale CTV campaigns smartly and effectively. Your story stays consistent, relevant, and conversion-ready, no matter where your audience is watching.
Why Marketers Choose Quantcast for CTV Advertising
“Quantcast CTV revolutionized the way we understood brand impact in real time. Getting immediate feedback on a campaign is a real advantage of connected TV compared to linear TV.”
- Rebecca Cusack, AV Account Director, Carat
“Brand Lift Live by Quantcast is integrated into the Quantcast Platform, making it so easy to implement. Using the intuitive system, we quickly set up our campaign to run across a curated list of premium CTV supply partners and get brand impact insights off the back of it. We achieved 35% lift with 96% confidence, which is AMAZING.”
- Laura Baldrick, Senior Associate Director, MediaCom
Sky Boosts Product Familiarity with Quantcast CTV
Sky, the UK’s largest pay-TV provider, partnered with MediaCom and Quantcast to launch its first CTV campaign, set up in under five minutes. By leveraging real-time insights and mid-flight optimizations, they achieved a 35% lift in product familiarity for Sky Glass and gained valuable cross-device engagement insights.
Let’s bring your brand to life on CTV
