Engage and Convert Gamers With Precision
Quantcast uses real-time AI and deep audience insights to help gaming brands attract and engage high-value players. Our high-performance platform enables smarter audience segmentation, helping you reach your target audience, discover in-market players, and deliver cross-channel campaigns with autonomous, data-driven precision.
How Quantcast Helps Gaming Brands Win
In a landscape where player behaviors shift by the millisecond and competition for attention is intense, success depends on knowing your audience deeply—across genres, platforms, and the types of games played, from role-playing games to open-world titles like Grand Theft Auto.
Quantcast’s Audience Graph powers our platform, processing trillions of signals daily to help gaming brands understand player intent, identify emerging trends in the gaming industry, and reach the right users in real time. By connecting online behaviors to real world interests and real life signals, we help you scale with confidence.
Our autonomous AI agents handle audience discovery, campaign optimization, and omnichannel orchestration—freeing your team from manual work while driving stronger performance across video, CTV, display, mobile, and more.
Level Up Your Gaming Campaigns With Quantcast
“With Quantcast, we efficiently and effectively found the audiences most interested in our new release, making it the most seen trailer and talked about game announced at Gamescom.”
Oscar Guardiola Serra, Marketing Manager at Funcom
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Why Marketers Should Embrace the Female Gaming Culture
In this blog, we explore the untapped potential of female gamers and how evolving game design offers marketers a chance to connect with this growing audience.
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