Big Outcomes, Small Screens
Mobile isn’t a device; it’s a behavior. It’s how people search, scroll, shop, and come across brands every day. Mobile advertising connects you to that behavior in real time, meeting consumers exactly where they are. Whether your goal is to increase app installs, boost site visits, or build brand recognition, mobile is the most direct line to action. And with Quantcast, it becomes the most intelligent.
What is mobile advertising?
True mobile advertising leverages the power of context, immediacy, and personalization. From dynamic in-app placements to mobile web banners and interactive formats, mobile enables you to design seamless, compelling experiences that motivate people to take action. When paired with Quantcast’s real-time intelligence, it becomes a performance engine that spans the funnel, from awareness to conversion.
What are the benefits of mobile advertising?
Mobile sits at the center of the customer journey. It powers discovery, supports decision-making, and drives conversions, turning impressions into intent and intent into outcomes. Quantcast enables advertisers to deliver creative that’s optimized for mobile environments, high-impact, and formatted to grab attention in the first scroll. Whether you’re supporting a product launch or running sustained brand activity, mobile drives measurable progress.
of online sales are through mobile
of all website traffic is on mobile
The Quantcast Advantage
With Quantcast, you can boost engagement and discover new mobile-first audiences through highly personalized messaging on single-user devices. Reach consumers in high-engagement moments and on the go, and target in-app inventory to connect with app-engaged users and drive key performance outcomes. Mobile doesn’t operate in isolation, and neither should your strategy, Quantcast powers mobile campaigns as part of a connected, omnichannel approach across the open internet.
Why Marketers Choose Quantcast for Mobile Advertising
“The Quantcast Platform allowed us to expand our reach across Apple devices with amazing results. With a 160% increase in delivery to iOS alone, cookieless prospecting helped us find previously inaccessible audiences to drive incremental growth for our brand.”
- Shivam Patel, Senior Associate Director, Programmatic, Mediacom
StarHub Cuts Mobile CPA by 38% with Quantcast
To drive growth and reduce wasted spend, StarHub partnered with Quantcast to take a cookieless approach to advertising. Leveraging first-party data and suppressing existing customers, Quantcast utilized a combination of awareness (video and rich media formats) and performance solutions. The result? StarHub reached only net-new audiences, achieving a 38% reduction in mobile CPA and an overall 21% lift in net-new customers.
Ready to unlock mobile performance?
