Recent political and economic shifts have created new waves of uncertainty, resulting in increased pressure on marketing budgets. But uncertainty doesn’t mean you have to pause. The brands that stay active, data-driven, and measurable during uncertain times are the ones that come out ahead.
Watch this Quantcast and Mintel webinar for a research-led, practical, forward-looking session on how evolving consumer sentiment—often shaped more by headlines than hard data—should inform your advertising strategy today.
Learn from past periods of uncertainty and discover the tools and advanced AI that can help you spend efficiently, measure clearly, and outperform competitors today.
Don’t stunt your growth, learn from every dollar you spend.
One of the most powerful tools in today’s marketing toolkit is programmatic advertising—not just for its efficiency, but for its adaptability and insight. This quick guide highlights four essential lessons from past downturns—and shows how to apply them today using more innovative strategies, AI innovation, and audience-first thinking.
In today’s cost-conscious climate, it’s tempting to pause your marketing efforts. But history shows that brands that stay active, visible, and data-driven during times of uncertainty are the ones that pull ahead.
Quantcast’s AI-driven platform helps marketers unlock real results with real-time audience insights, performance-focused tools, and clear, measurable outcomes.