Data Insights Inauguration Insights

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Kids and Their Memes… Or Not?

Maybe you’re sick of them already or maybe you’re not, but if you thought it was Gen Z-ers engaging with the images of Bernie Sanders sitting on a folding chair running through your head as you fall asleep, you’d be mistaken.

According to Quantcast Audience Planner, it was actually the 30-54 age group (Gen X and older Millennials) that over-indexed in engaging with Bernie memes, with the 18-24 (Gen Z) demographic substantially sitting this one out.

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The Future Inauguration is Female

Looking at online browsing trends for content related to the term “inauguration”, we learned that in the weeklong lead-up to the inauguration, males over-indexed with engagement with a 50/50 male/female split.

However, during inauguration week, that balance flipped. US-based females registered a whopping 106 index for “inauguration” related digital content while males shrunk down to a 94 index, shifting this composition to 55% female.

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