
The Future Inauguration is Female
Looking at online browsing trends for content related to the term “inauguration”, we learned that in the weeklong lead-up to the inauguration, males over-indexed with engagement with a 50/50 male/female split.
However, during inauguration week, that balance flipped. US-based females registered a whopping 106 index for “inauguration” related digital content while males shrunk down to a 94 index, shifting this composition to 55% female.
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