Measure EnterpriseAudience Measurement for Ad-Supported Publishers

Simplify and streamline your RFP response process, prove the success of your campaigns, and increase your revenue.

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How Measure can help you

See how you’re doing

Assess your digital reach with easy-to-absorb views of your traffic and audience makeup.

Identify your ideal customer

Use in-depth audience data to inform your customer personas, ad campaigns, and content strategy.

Benchmark against competitors

Get traffic and audience data for thousands of websites and apps to see how you match up.

How it works

Sign up

Quantcast Measure is free. To get started, create an account and register your site URL.

Install the code

Place our javascript tag within the footer of your website. It’s just a snippet of code.

See your audience

Visit your audience profile page to get in-depth insights. It takes 1-2 days to get your data.

Product Features

Traffic
Demographics
Third-Party Audience Grid Data
Engagement
Political Affiliation
Content Segments
Public Profiles

Traffic

Understand your total reach by looking at unduplicated traffic metrics across your web properties. View your audience by platform (web and mobile web), country, time period, and more.

Demographics

We see the average U.S. online user 800x per month. The sheer scale of this data set allows us to draw extremely accurate audience profiles across age, gender, family, location, income, education, and occupation.

Third-Party Audience Grid Data

Learn what your audience buys, what brands they like, what they drive, what shows they watch, and more. Get index-level third-party data from providers like Experian, MasterCard, DLX, Kantar, TiVo, and NetWise.

Engagement

See the composition of the last 30 days of engaged users that make up your site's audience between passers-by, regulars, and fanatics.

Political Interests

View the makeup of your audience. Quantcast Measure provides the affiliation and level of engagement for your property’s US-based visitors.

Content Segments

Learn more about virtually any slice of your overall audience. Get granular audience data for specific sections of your site, authors, and even individual articles.

Public Profiles

We're a longstanding and trusted destination for audience measurement. Attract advertisers and partners by publishing your rank and profile on our top sites list.

How we do it

Most audience measurement tools use research methods inherited from radio and television, which take a small subset of visitors to represent your entire audience. Insights get based on that one group, which can lead to inaccuracies about who your audience really is.

The benefits of direct measurement

Quantcast Measure is the only free audience insights product that uses real time data across the web rather than a small sample of visitors. By placing our tag on your site, you’ll be tracking the behavior of individual cookies in real time.

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