Data Insights Valentine’s Day Insights
Last minute gifting from essential stores only
Essential retail should also seize the opportunity to highlight their promotional offerings and meal deals. Their discounted deals will appeal to those who would prefer to celebrate on a budget and more premium offers will appeal to those willing to spend a little more on special occasions through lockdown.
We also expect restaurants offering ready-made meal kits will be well-positioned this Valentine’s Day as they pivot their business model in the pandemic environment.
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