Not only has advertising become increasingly complex and time-intensive, but with the upcoming deprecation of the third party cookie there are even more challenges for digital marketers.
“Quantcast delivers a strategic edge and preparedness for the future amid changes in the digital marketing space,” per the Forrester Consulting study commissioned by Quantcast. The study revealed that when compared to traditional DSPs, the Quantcast Platform offered:
44% increase in conversions: An increase in conversion rate translates to increased sales and profits.
Time savings of 50%: The Quantcast Platform is intuitive, easy to use, and halves the time spent by digital media team traders on planning, activation, campaign management, and reporting tasks.
This Total Economic Impact™ (TEI) study conducted by Forrester Consulting evaluates the financial and business impact for customers who are using the Quantcast Platform for their advertising and marketing initiatives. Download the study to learn about the potential benefits for your organization.