Examining how COVID-19 is changing the travel industry
Travel has been one of the hardest hit verticals during the COVID-19 pandemic and while the recovery timeline is unknown, we are beginning to see some hopeful indicators for the travel industry. Many consumers are getting creative and finding new ways to travel in line with all the new guidelines and restrictions that are in place to keep people safe.
Quantcast analysed thousands of airline, car rental, hotel, and destination (attractions, galleries, and historical landmarks) bookings in Southeast Asia from March to July to better understand how travel audiences are changing in the time of COVID-19. It’s now more important than ever for travel companies to understand and quickly adapt to evolving shifts in online consumer behaviour.
The road to recovery…
Travel bookings saw sharp declines in mid-March, reaching their lowest point in May, but have slowly been rebounding ever since. Hotel and destination/experience bookings are showing the most promising signs.
Youthful Flight / Grounded with Age
We were curious to understand what aspects of travel different age brackets are drawn to. We discovered that Hotel bookers have begun to skew older during the pandemic while Airfare and Destination bookers have become younger. This shows that older travelers plan ahead, focusing on where they stay. On the other end, younger audiences are more willing take advantage of the current airline price discounts.
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