AI can often appear daunting, but it is the key to driving marketing efficiency and effectiveness in today’s digital landscape. Ingrid Burton, Chief Marketing Officer at Quantcast, breaks down the essentials of AI for Marketers in the latest installment of Quantcast’s INNOVATE Webinar Series.
Many industries have been impacted by Covid-19. However, Charities that rely on the generosity of others, are in crisis. 166,000 charities* in the UK are now facing a £10bn shortfall in 2020.
Quantcast discovered emerging trends that reflect the changing consumer behaviour in the charity sector during the last 12 months.
On January 20, 2021, Joe Biden and Kamala Harris were sworn into office. Quantcast looked at interest and content consumption data during the week prior to and week of the 2021 U.S. presidential inauguration to uncover interesting audience insights and trends.