The 3 P’s of Demystifying AI for Marketers

AI can often appear daunting, but it is the key to driving marketing efficiency and effectiveness in today’s digital landscape. Ingrid Burton, Chief Marketing Officer at Quantcast, breaks down the essentials of AI for Marketers in the latest installment of Quantcast’s INNOVATE Webinar Series.
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The 3 P’s of Demystifying AI for Marketers
UK Charity Insights 2021

UK Charity Insights 2021

Many industries have been impacted by Covid-19. However, Charities that rely on the generosity of others, are in crisis. 166,000 charities* in the UK are now facing a £10bn shortfall in 2020.
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UK Charity Insights – Infographic

UK Charity Insights – Infographic

Quantcast discovered emerging trends that reflect the changing consumer behaviour in the charity sector during the last 12 months.
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UK Lockdown 3.0 Insights

UK Lockdown 3.0 Insights

Starting the year off in lockdown has meant people are setting goals differently this year.
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All Data Insights

Inauguration Insights
  • Data Insights
Inauguration Insights

On January 20, 2021, Joe Biden and Kamala Harris were sworn into office. Quantcast looked at interest and content consumption data during the week prior to and week of the 2021 U.S. presidential inauguration to uncover interesting audience insights and trends.
UK New Year Insights
  • Data Insights
UK New Year Insights

With the UK starting the year off in a seven week lockdown, we explored how restrictions on gyms, social engagements, and travel impact search behaviour, discovering five key trends.
The Poetry of Insights
  • Data Insights
The Poetry of Insights

To add a bit of whimsy when we most need it, Quantcast brings you a Valentines’ Day Poem highlighting content browsing behaviors from around the globe and showcasing how key markets are planning for a unique Valentine’s Day at home. Here’s to love and fun in 2021!
UK Valentine’s Day Insights 2021
  • Data Insights
UK Valentine’s Day Insights 2021

With the Valentine’s Day market set to be shaken up in 2021, Quantcast looked at consumer attitudes, spending trends, audience profiles, behavior shifts, and industry stats.
Automotive Insights
  • Data Insights
Automotive Insights

Reflecting back on 2020, we took a look at Quantcast’s first-party data to answer questions such as: Do consumers research cars during a pandemic? Who are the car shoppers now and how have they changed? What are the new areas of opportunity?
Pet Insights
  • Data Insights
Pet Insights

Spending more time at home than ever before, our furry friends are a source of happiness. Pet ownership is on the rise, increasing 4% in 2020 to nearly 71 million households. There is a unique opportunity for pet brands to drive consideration and brand loyalty with the next generation of customers.
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Advertising in 2021 and Beyond
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