During Pride Month, Quantcast’s VP of Product discussed finding her spot in tech with a unique background
David Jackson, CEO of ALT, a technology-led health, fitness, and nutrition company, successfully connects with customers and makes a difference in their lives.
The internet would be a very different place if we did not have advertising to fund content for all.
Denise Fender, Digital Director, explains how G-Star RAW pushes boundaries with raw denim and raw data to gain insights and connect with their consumers.
Online advertising can’t be measured by a ruler, but we do need to set metrics for success. If clicks don’t work for display, how can we effectively measure the impact of an ad on conversions?
Capture a holistic picture of audience behaviors, discovering valuable insights with psychographic, browsing interest, and attitudinal data to elevate your marketing strategies.
Alex Glover, Digital Director of MediaCom, explains how Quantcast helped them with an integrated approach of ‘through the line’ advertising.
How the region’s automobile industry is recovering, and what marketers need to do to stay ahead of changing consumer behavior.
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