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The New Adtech Reality

How to Recession-Proof Your Ad Spend

Embracing brand spend on top of demand is key to remaining relevant and competitive in a recession, and real-time measurement can prove the return on investment.
Nisha Ridout
Maria Malsin
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Passionate About Prog Pin Ju2400x1500
Passionate about Publishing: Pin-Ju Chiang
Publishing
Passionate About Prog Ben Alpren 2400x1500
Passionate about Programmatic: Ben Alpren
The New Adtech Reality
Deb Pic
Recession-Proofing Brand Budgets
Passionate About Prog Danny Zarek 2400x1500
Passionate about Publishing: Danny Zarek
Publishing
Ctv Pt2
8 Reasons Why Marketers Should Expand and Diversify Their Ad Mix with CTV
Passionate About Prog Ben Foster 2400x1500
Passionate about Programmatic: Ben Foster
Marketing
Alina Doyle
Quantcast Celebrates Hispanic Heritage Month: Meet Alina Doyle
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3 Ways to Move Past the Fear of a Career Transition
Granny V4
Alphabet Soup: The A-F-Cs of Brand Lift
Quantcast Advertising Services
Hand Putting Wooden Five Star Shape On Table. The Best Excellent Business Services Rating Customer Experience Concept
6 Ways to Build a Reputation
Insights & Trends
Passionate About Prog Andrew Dawes 2400x1500
Passionate about Programmatic: Andrew Spurrier-Dawes
Final Nikhil George
Engineering Intern Spotlight: Meet Nikhil George
Engineering
Why Marketers Shouldn't Fear Cookieless Advertising
Why Marketers Shouldn’t Fear Cookieless Advertising
Cookieless
Hustle Vs Hustle Culture 2
Hustle vs. Hustle Culture
Quantcast News & Culture
Emma Mcdonald
5 Tips for Turning Your Internship Into a Full-Time Job
Employee Spotlight
How To Choose An Ad Tech Platform
7 Features to Consider When Choosing an Adtech Platform
Lu Estaban
Engineering Intern Spotlight: Meet Lu Esteban
Understanding Your Online Audience In New And Powerful Ways
Understanding Your Online Audience in New and Powerful Ways
Mentorship At Quantcast Meet The Mentors Growing Their Careers V1
Mentorship at Quantcast: Meet the Mentors Guiding Future Leaders
Going Beyond a Demand-Side Platform (DSP)
Add3 Blogpost Image
Add3 Takes Home 80% More Efficient Rental Leads in Cookieless Environments
Quantcast Platform
5 Tips To Responsibly Address Brand Safety V1
5 Tips to Responsibly Address Brand Safety
Mentorship At Quantcast Meet The Proteges Growing Their Careers V1
Mentorship at Quantcast: Meet the Proteges Growing Their Careers
Quantcast News & Culture
What Is Ctv 1
What is CTV?
Entertainment Industry Webinar Recap V1
3 Top Advertising Strategies for the Entertainment Industry
Insights & Trends
Redefining Brand Advertising For Modern Marketers Of Every Industry V2
Redefining Brand Advertising for Modern Marketers
Quantcast Measure
Blogpost Thumbnail Ep.5 2400x1360 Blog
The Lies of Brand Safety
5 Ways Ai Is Changing Marketing V1
5 Ways AI Is Changing Marketing
Tech: AI & ML
Gettyimages 544338034 170667a
Measuring “More”: Understanding Incrementality Testing
Customer Success
Blogpost Thumbnail Ep.5 2400x1360 Blog
Empowering Diverse and Multicultural Voices
Diversity, Equity, & Inclusion
Advertising Week Webinar Recap V2
How Top Brands Are Driving Stronger Performance from Brand Spend
Customer Success
6 Tips For Internal Career Development V1.2
6 Tips for Career Development
Insights
International Women In Engineering Day V3
Celebrating International Women in Engineering Day 2022
Engineering
Blogpost Thumbnail Ep.3 2400x1360 Blog
AI, Sounds Like a Takeover…
Tech: AI & ML
Anna Schaap V2
Quantcast Celebrates Pride Month: Meet Anna Schaap
Let The Cookie Crumble Recap V3
Now’s the Time to Bite Into the Already Cookieless Internet
Blogpost Thumbnail 2 Larger
Wait… We Don’t Eat These Cookies?
How Our Customers Enable Activation And Measurement Without Cookies V4
How Our Customers Enable Activation and Measurement Without Cookies
Cookieless
5 Tips To Drive Programmatic Success V10
5 Tips to Drive Programmatic Success
Blogpost Thumbnail 1 Larger
What’s Advertising Got to Do With a Free Internet?
Hannah Teter V1
Quantcast Celebrates AANHPI Heritage Month: Meet Hannah Teter
Prepare To Be Cookieless In 3 Steps V2
Get Started with Cookieless Advertising in 3 Easy Steps
Travel Webinar Blogpost V1
Travel in 2022: 5 Enduring Trends and Advertising Strategies from Industry Experts
Marketing
Tran Pham V2
Quantcast Celebrates Asian American and Pacific Islander Heritage Month: Meet Tran Pham
Employee Spotlight
8 Questions To Consider When Choosing An Ad Tech Vendor V1
8 Questions to Consider When Choosing an Adtech Partner
African American Manager Advisor Having Working Video Call On Pc In Office.
5 Ways Programmatic Traders Can Transform Campaign Performance
Quantcast Platform
Qc Choice
Meet CCPA and GDPR Regulations with a Consent Management Platform
Quantcast Choice
The Future Of Addressability Recap Blogpost V1
The Future of Addressability and the Power of Partnerships
Insights
Gettyimages 1347304123
Quantcast Partners with Watershed to Measure and Reduce Its Carbon Footprint
Demystifying Adtech 02
Demystifying Adtech, Part 2: Charting an Ethical and Equitable Future for the Industry
Social Responsibility
Brittni Gustaf
Employee Spotlight: Meet Brittni Gustaf
Finding The Right Adtech Partner Essential Questions To Ask
Finding the Right Adtech Partner: Essential Questions to Ask
Cover
How Publishers Can Leverage First-Party Data to Drive Advertiser Relationships
Demystifying Adtech, Part 1: Cracks in the Adtech Industry Ecosystem
Social Responsibility
Ad Awards 2022
Quantcast Digital Ad Award Winners 2022
Artboard 1 Copy 3
International Transgender Day of Visibility: Meet Alex Concas
Successful Campaigns Start From Measurement V4
Effective Campaigns Start With Knowing What and How to Measure
Iwd Recap V1
Combating Gender Bias in the Workplace
4
How Advertisers and Publishers Plan to Get Ahead of Evolving Industry Trends
Passion Seif Khemaissia
Passionate about Programmatic: Seif Khemaissia
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