The Future of Fitness
January 26, 2021
  • Data
  • Data Insights
3 min read

The Future of Fitness

Unique data from Quantcast revealing where consumers are actively spending on health and fitness products.
Bianca Pomponio Parker
Brooke Bengier
At the Crossroads of the Open Internet and Consent
December 10, 2020
  • Company News
7 min read

At the Crossroads of the Open Internet and Consent

Recapping Quantcast INNOVATE’s Webinar on Identity, First-Party Data and Consented Audiences
Bianca Pomponio Parker
Brooke Bengier
Introducing Permisio: Helping Publishers Thrive in a World Without Third-Party Cookies
November 17, 2020
  • Company News
  • GDPR
  • Privacy
  • Publishers
3 min read

Introducing Permisio: Helping Publishers Thrive in a World Without Third-Party Cookies

Today, we made the exciting announcement that Permisio, our new privacy preferences portal designed for consumers and built for publishers, is now available for free to all publishers using Quantcast[...]
Bianca Pomponio Parker
Alena Morris
Straight talking: Understanding adtech — from the brilliant to the bad
July 2, 2020
  • Perspectives
7 min read

Straight talking: Understanding adtech — from the brilliant to the bad

This is the first installation of a content series that will provide an honest, critical look at the adtech industry to date. By reflecting on where we’ve been and how[...]
Bianca Pomponio Parker
Somer Simpson

All Blog Posts

The Great Digital Accelerant
January 20, 2021
The Great Digital Accelerant
Understand new market dynamics and reflect on key factors that have shaped the post-COVID consumer reality.
Home for the Holidays? New Considerations for Retail in Canada
December 18, 2020
Home for the Holidays? New Considerations for Retail in Canada
Unique data from Quantcast uncovers shifts in retail behavior among Canadian consumers this holiday season
Engineering at Quantcast with Eric Ruan Zhu
December 2, 2020
Engineering at Quantcast with Eric Ruan Zhu
What to look for in a company when considering an internship in tech.
Google’s TCF v2.0 Transition Date: What you need to do to prepare
November 5, 2020
Google’s TCF v2.0 Transition Date: What you need to do to prepare
This article has been updated as of Jan 22. Google’s TCF grace period has now ended. Since Google announced it would integrate with the IAB Europe’s Transparency and Consent Framework[...]
Engineering at Quantcast with Malvika Mathur
October 21, 2020
Engineering at Quantcast with Malvika Mathur
At Quantcast, we’re building the audience platform to radically simplify advertising on the open internet so brands of all sorts can understand the digital world, make better decisions, and deliver[...]
Prime Day 2020: The Boost to Retail We Need?
October 12, 2020
Prime Day 2020: The Boost to Retail We Need?
With Prime Day, Amazon has generally managed to create an ecommerce spike out of the relatively slow summer buying period. This year however, Prime Day is a pre-Halloween phenomenon, taking[...]