Many publishers are aware of the role audience data can play in facilitating, if not fueling conversations with potential advertisers or sponsors of branded content. So why is there such a big data challenge when trying to measure if your campaign reached the right audience? Check out what some industry leaders have to say about this topic.
Measure Hackathon is the Quantcast engineers’ chance to go from pain point to product in 24 hours. Watch the video and see the format switch-up that led to some surprising results.
Head of Product Management, Somer Simpson, takes on the the topic of what a GDPR expert is, how to deal with conflicting opinions, and best practices when shopping for one.
In the UK it’s a battle between the practical planners and the wedding well-wishers. Ahead of the wedding between the UK’s Prince Harry and his American wife-to-be Meghan Markle, Quantcast tapped into its AI-driven audience behaviour platform Q to reveal that American consumers are planning on celebrating the big day in true British style. With