Generally, searches for resolutions are down 47% YoY. Potentially this is the result of people putting less pressure on themselves this year. However, there are still areas/typical resolutions in which we have seen interest grow this year, compared to last.” to “Searches for New Year’s Resolutions are down 47% YoY. Quantcast looked closely at the audience behaviours that might be driving this trend, as well as new focuses for consumers in 2021.
Health & Fitness as a general category is down for search volume YoY, but certain exercises such as biking and running are up considerably. It’s the older audiences skewing the index up for bicycling.
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