Generally, searches for resolutions are down 47% YoY. Potentially this is the result of people putting less pressure on themselves this year. However, there are still areas/typical resolutions in which we have seen interest grow this year, compared to last.” to “Searches for New Year’s Resolutions are down 47% YoY. Quantcast looked closely at the audience behaviours that might be driving this trend, as well as new focuses for consumers in 2021.
Health & Fitness as a general category is down for search volume YoY, but certain exercises such as biking and running are up considerably. It’s the older audiences skewing the index up for bicycling.
Insights Download Access the Full Report
Enter your details to gain access to the Insights report.
Stay relevant in the ever-changing advertising world with the free Quantcast certification program Learn More