Canada COVID-19 Insurance Tool Kit

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A shift in consumer behavior

Quantcast set out to understand the rapidly changing nature of consumer digital media consumption, coinciding with the coronavirus outbreak. What we are seeing in Canada, with no surprise is, home internet usage is up to 60% higher than usual during the day as people work remotely and stream more, up to 20% higher than usual at night1. Internet providers have now lifted usage allowances across the board and streaming services have lowered their video quality to be able to manage. Leaving an opportunity for brands to now be able to build their digital presence more than ever.

As consumer behavior continues to shift, there is an opportunity for brands to boost engagement with customers through digital channels.

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Life Insurance

Market volatility and plunging yields have slammed returns from investment portfolios for some life and critical illness insurers in Canada.

This is causing some of Canada’s biggest life insurers to raise premiums on insurance products. Although market volatility exists, life insurance seekers are remaining relatively unchanged in Canada during COVID-19 but this could change.

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