View audience size and overlap to determine the right investment level
Forecast reach to allocate budget effectively across audiences.
View audience overlap to maximize unique reach and minimize wasted spend.
Create and activate custom audiences to reach the most relevant targets
Build custom audiences based on any topic or interest to reach the most relevant targets in just a few steps. Ara TopicMap is a multidimensional analysis of content on the open internet that helps you get insight into audience behavior, interest, and intent.
Activate without ever leaving the platform and maintain audience fidelity when delivering against planned audiences.
Customers are our passion
“The audiences tab has provided strong insights for us to begin optimising our campaigns – introducing new audiences into the campaign.”
Senior Account Executive
“We’ve used audience insights from Quantcast to create audiences on Facebook by looking at indices of audiences that were likely to purchase and visit certain stores. This approach helped drive more performance than expected.”
“Our client loves the Quantcast platform as a planning tool outside of display. We can determine what percent of the audience is present on different platforms, which helps open up clients to new opportunities outside of traditional display such as CTV.”
Channel Manager, Digital
“We can use this platform for multi-channel planning. The insights were spot on and would form the part of planning process for future campaigns.”
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