Ara^® TopicMap Capture consumer intent with a topic map of the open internet

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Ara TopicMap makes sense of the open internet

Scale
Ara TopicMap gathers and analyzes content from a billion URLs in real time to build a multi-dimensional, highly expressive topic map of the open internet.

Real-time categorization
Ara TopicMap uses deep learning-based natural language processing and machine learning to build an accurate picture of online content and context.

Post-cookie relevance
Ara TopicMap uses highly expressive contextual signals–along with multiple other signals–to provide unique insight into user behavior, interest, and intent, independent of third-party cookies.

Multi-dimensional, highly expressive Ara TopicMap

Precisely reach your desired audience

Capture consumer intent accurately

High-dimensional Ara TopicMap provides highly expressive contextual signals
More nuanced classification than pre-defined taxonomies that are prone to miscategorization
Highly expressive contextual signals deeply integrated with our predictive models drive superior campaign outcomes

Build and reach custom audiences

Use a custom list of words or phrases to focus on specific interests and precisely reach your desired audiences
Compare and contrast different audience segments based on their content interests
See what other content your desired audience is interested in

How Ara TopicMap works

Uncover and understand new audiences

Precisely reach your desired audience

Choose from a list of over 150 predefined interest categories built from Ara TopicMap to precisely reach your desired audience.

Create unique consumer interest categories

Use a custom list of words or phrases to focus on consumer interest, passions, and intent and build and activate audiences tailored to your needs.

Get actionable audience insights in seconds

Eliminate the guesswork in campaign planning by getting interactive and intuitive insights about the topics of interest for your desired audiences.

Get started with the Quantcast Platform

Watch Short Demo Request Demo

Resources

Quantcast Perspective In a world without third-party cookies, what happens to advertising?

Read the Paper

Webinar Making Sense of the Open Internet

Quantcast Overview An introduction to Quantcast technology and products

Learn More

See How It Works

Digital Advertising All Stars

Quantcast Academy

We Are Champions of the Free and Open Internet

Ara® TopicMap Capture consumer intent with a topic map of the open internet

Scale Ara TopicMap gathers and analyzes content from a billion URLs in real time to build a multi-dimensional, highly expressive topic map of the open internet.

Real-time categorization Ara TopicMap uses deep learning-based natural language processing and machine learning to build an accurate picture of online content and context.

Post-cookie relevance Ara TopicMap uses highly expressive contextual signals–along with multiple other signals–to provide unique insight into user behavior, interest, and intent, independent of third-party cookies.

Capture consumer intent accurately

Build and reach custom audiences

Precisely reach your desired audience

Create unique consumer interest categories

Get actionable audience insights in seconds

Get started with the Quantcast Platform

Resources

Quantcast Perspective In a world without third-party cookies, what happens to advertising?

Webinar Making Sense of the Open Internet

Quantcast Overview An introduction to Quantcast technology and products

Request Demo Let's Grow Together

Ara^® TopicMap Capture consumer intent with a topic map of the open internet

Scale
Ara TopicMap gathers and analyzes content from a billion URLs in real time to build a multi-dimensional, highly expressive topic map of the open internet.

Real-time categorization
Ara TopicMap uses deep learning-based natural language processing and machine learning to build an accurate picture of online content and context.

Post-cookie relevance
Ara TopicMap uses highly expressive contextual signals–along with multiple other signals–to provide unique insight into user behavior, interest, and intent, independent of third-party cookies.