Ara TopicMap Capture consumer intent with a topic map of the open internet

Ara™ TopicMap makes sense of the open internet

Scale
Ara TopicMap gathers and analyzes content from a billion URLs in real time to build a multi-dimensional, highly expressive topic map of the open internet.
Real-time categorization
Ara TopicMap uses deep learning-based natural language processing and machine learning to build an accurate picture of online content and context.
Post-cookie relevance
Ara TopicMap uses highly expressive contextual signals–along with multiple other signals–to provide unique insight into user behavior, interest, and intent, independent of third-party cookies.

Multi-dimensional, highly expressive Ara TopicMap

Precisely reach your desired audience

Capture consumer intent accurately

  • High-dimensional Ara TopicMap provides highly expressive contextual signals

  • More nuanced classification than pre-defined taxonomies that are prone to miscategorization

  • Highly expressive contextual signals deeply integrated with our predictive models drive superior campaign outcomes

Build and reach custom audiences

  • Use a custom list of words or phrases to focus on specific interests and precisely reach your desired audiences

  • Compare and contrast different audience segments based on their content interests

  • See what other content your desired audience is interested in

How Ara TopicMap works

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Uncover and understand new audiences

Precisely reach your desired audience
Choose from a list of over 150 predefined interest categories built from Ara TopicMap to precisely reach your desired audience.
Create unique consumer interest categories
Use a custom list of words or phrases to focus on consumer interest, passions, and intent and build and activate audiences tailored to your needs.
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Get actionable audience insights in seconds
Eliminate the guesswork in campaign planning by getting interactive and intuitive insights about the topics of interest for your desired audiences.

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