Virtual PT popular with Boomers. We saw surprisingly strong Virtual Fitness interest from Boomers, but digging into search behavior, we see that this audience is 6.4x more likely to search for Physical Therapy-related topics. Virtual Fitness is likely being used by this older age group less for weight loss, and more to maintain their physical health and mobility, so messaging to this demographic likely should be focused on yoga, stretching, and PT classes.
Tech Savvy Searchers. We also found that Virtual Fitness searchers lean into the “virtual” rather than “fitness” aspect, showing affinity for highly technical and nerdy topics, such as Engines, Web Search, Streaming Music and Computer Certification.