Today, the majority of internet audiences in the largest global markets aren’t reachable or measurable with approaches based on third-party cookies. During our workshop at Adweek NexTech, Rohini Sen, Quantcast Global Head of Insights and Paul Thau, President at Winterbridge Media discussed how those who advertise in cookieless environments in 2023 can reap the competitive advantage of access to new audiences, more inventory, and more scaled advertising results.
Watch the recording now to learn more.
PROGRAMMATIC I/O New York gave us the opportunity to share how Quantcast can help achieve double-digit performance gains and reap benefits that will enable you to understand your digital audiences to thrive in a world without cookies.
Watch our webinar on how to save time planning, activating, measuring your campaigns now!
In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. During a live executive interview, Deb Stambaugh, Chief Marketing Officer discussed how marketers can invest in brand advertising and impact the bottom line at the same time.
Watch the recording now!
As consumer privacy and the deprecation of the third-party cookie continues to dominate the conversation, it becomes increasingly important to focus attention on new methods of addressing the digital-first consumer.
Learn more now by reading our blog, "The Future of Addressability and the Power of Partnerships".
This year’s Digiday Publishing Summit covered how media companies are building and adapting their business models to address and overcome the current economic climate. Learn more about how Quantcast’s publisher solutions can create new opportunities to drive your business growth.
MediaPost’s Brand Insider Summit on Retail explored topics around adapting to consumers' growing demands, driving online purchase journeys vs. store traffic, social commerce, and more. Learn how to maximize the impact of your marketing spend with Quantcast's brand advertising solutions.
LVIMA's Digital Technology & Planning Day discussed the future of brand marketing and how marketers can leverage innovative solutions today to unify brand and performance campaigns.
Ops is AdMonsters’ annual conference where digital strategists and media leaders come together to dive into industry topics around identity, privacy and regulation, first-party data, programmatic best practices, and more. Learn more about AdMonsters and join their next event.
Quantcast, along with a panel of leading experts at LVIMA's Food & Thought event, joined for a discussion on how brands can meaningfully tap into the open internet to reach the diverse audiences it enriches. Listen to our recent podcast on Empowering Diverse and Multicultural Voices to learn more!
MediaPost’s Brand Insider Summit on CPG explored topics around media planning for omni-channel CPG shoppers, tracking and collecting 1st-party data from multiple channels, expanding your social footprint, and more. Learn more on how Quantcast caters to CPG brands!
Women Leading Tech Awards recognizes those exceptional women who have achieved success in their professional arenas and celebrates their invaluable contribution through their leadership, innovation and courage to their industry.
IAB Canada’s First Party Reality event dove deep into the new rules of engagement for a first party data reality. The event explored topics around next-generation CRM, brand building against D2C clutter, collaborating with customers on product development, and more!
This year’s Digiday Publishing Summit covered how media companies are building and adapting their business models during the Covid era. Learn more about how Quantcast’s publisher solutions can create new opportunities to drive your business growth.
MediaPost’s Brand Insider Summit on Data & Programmatic explored topics around tracking consumers in a post-cookie world, post-pandemic media mapping, emerging programmatic opportunities, and more. Watch our recent webinar on-demand to learn more about the importance of first-party data in a cookieless world.
MediaPost’s Brand Insider Summit on D2C explored topics around next-generation CRM, brand building against D2C clutter, collaborating with customers on product development, and more. Learn more about how Quantcast supports D2C brands.
The SXSW® Conference & Festivals celebrated the convergence of the tech, film, and music industries. Check out the recording from this year's session on Powering Diverse and Multicultural Voices to find out how B Code Media and GroupM are challenging social norms and classic approaches to advertising to help promote equality and level the playing field for all.
CMAadtech's event hosted marketing experts from across Canada to discuss the rapidly evolving adtech landscape, explore trends, and dive into how marketers can best embrace what’s to come. Watch the recording to learn more about Quantcast's approach to the cookie conundrum and solutions available today.
iMedia Modern Media Summit is a new conference that champions thought leadership across the media industry. Designed to deliver a shared learning experience that generates ideas, opportunities, and stronger relationships.
This year’s AdMonster’s Spring Publisher Forum highlighted the latest digital media trends and topics, including maximizing revenue, creating actionable insights, and finding real-world technology solutions to solve industry challenges. Learn more about how Quantcast’s publisher solutions can simplify your tech stack.
Watch the recording now of Rachael Cohen, Sales Manager for Corporate Sales at Quantcast, as she moderates a fireside chat with Cotopaxi’s CEO, Davis Smith. Click the link to tune in for a discussion on how data and technology come together to help power a more sustainable future in the retail industry.
MediaPost’s Brand Insider Summit on Retail explored topics around media buying in the omnichannel customer journey, the next generation of retail personalization, leveraging loyalty programs, and more.
Learn how to maximize the impact of your marketing spend with Quantcast's brand advertising solutions.
Konrad Feldman, CEO at Quantcast, is joined by Yahoo, T-Mobile, Acxiom, and LinkedIn for an executive roundtable discussion on the Future of Identity and how that plays into powering a free and open internet. Watch the recording now.
The countdown to Google’s deprecation of the third-party cookie is on. This impending shift has been greeted with apprehension by many. Watch the recording now to learn how you can embrace innovation and enter the next chapter of advertising on the open internet.
The state of the advertising industry is evolving at a rapid rate. At our recent Virtual Nova event we discussed the changes, challenges, and opportunities for the future of advertising and showcased new and innovative capabilities in the Quantcast Platform. Top industry experts also joined the conversation to discuss their experiences and insights that have helped them gain a competitive advantage and thrive. After all, advertising has always been about connecting with the customer at the right place, at the right time, with the right message.