Examining how COVID-19 is changing the travel industry
There’s no question that travel has been one of the hardest hit verticals during the COVID-19 pandemic. While the timing of a recovery remains unknown, we are beginning to see some hopeful indicators for the travel industry. Although traditional vacation plans may seem too risky for some, many consumers are getting creative and finding new ways to travel that don’t require them to abandon the new social distancing guidelines. Moreover, businesses have already started to modify their policies to provide safer services and accomodations.
It’s now more important than ever for travel companies to understand
and quickly adapt to evolving shifts in online consumer behavior. By examining Quantcast’s first-party data set, we took a closer look at how travel audiences are changing in the time of COVID-19.
Youthful Flight / Grounded with Age
We were curious to understand what aspects of travel different age brackets are drawn to. We discovered that Hotel bookers have begun to skew older during the pandemic while Airfare and Destination bookers have become younger. This shows that older travelers plan ahead, focusing on where they stay. On the other end, younger audiences are more willing take advantage of the current airline price discounts.
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