Hard to capture live intent
Consumer behaviors and interests are ever-changing, and inferring intent based on these is key to effective advertising. Loosely classified data segments don’t capture live behavior or intent.
THE ARA™ APPROACH
Ara™ uses machine learning to transform unique, real-time data from over 100M+ online destinations into behavioral patterns. Our predictive models react to the most recent events across the internet and are deeply integrated with highly expressive contextual signals from the Ara TopicMap. The models are scored a million times per second for an up-to-sec understanding of audience behavior.
Patterns and predictions
Ara™ empowers you with consumer behavior patterns and predictions to help you deliver perfectly timed and uniquely relevant advertising.