Ara® — The math, not magic, behind how Quantcast works
Meet Ara,
our AI and machine learning engine, that powers the Quantcast features you love.
100
patents and
counting
We are innovators and technologists that are constantly striving to invent and push the envelope on what is possible.
10,000
variables updated
every minute
Ara automatically adjusts ten thousand variables every minute to optimize towards the best outcome for every ad.
1,000,000
scores generated
every second
Ara scores thousands of predictive models a million times per second to provide an up-to-second understanding of consumer behavior.
1,000,000,000,000
online signals in an interactive database
Ara queries a database of a trillion online signals in under hundred milliseconds to provide interactive, granular insights.
Ara powers our unique capabilities
Advanced Audience Analytics
Real-time Predictive Modeling
Autonomous Campaign Execution
Advanced Audience Analytics
CHALLENGES TODAY
Hunting for insights is difficult
Crafting compelling audience stories needs granular insights. Today, finding these audience targeting insights involves tedious data manipulation that can take hours.
THE ARA APPROACH
Custom-built data analytics
Ara uses custom-built data analytics technology that turns huge amounts of data into an insights playground. It queries a database of over a trillion online signals in under 100 milliseconds to ensure an interactive and instantaneous experience.
RESULTS
Interactive, granular insights
Ara eliminates the burden of managing slow-to-load spreadsheets and multi-platform data importing. Instead you get fast access to detailed audience analytics and campaign insights to fuel your experimentation and innovation.
Real-time Predictive Modeling
CHALLENGES TODAY
Hard to capture live intent
Consumer behaviors and interests are ever-changing, and inferring intent based on these is key to effective advertising. Loosely classified data segments don’t capture live behavior or intent.
THE ARA APPROACH
Machine Learning
Ara uses machine learning to transform unique, real-time data from over 100M+ online destinations into behavioral patterns. Our predictive models react to the most recent events across the internet and are deeply integrated with highly expressive contextual signals from the Ara TopicMap. The models are scored a million times per second for an up-to-sec understanding of audience behavior.
RESULTS
Patterns and predictions
Ara empowers you with consumer behavior patterns and predictions to help you deliver perfectly timed and uniquely relevant advertising.
Autonomous Campaign Execution
CHALLENGES TODAY
Bid levers are limiting
In a programmatic auction, the value of every ad impression is unique and constantly in flux. Using a finite set of levers adjusted few times a day, to determine relevance and optimal impression price is simply not effective.
THE ARA APPROACH
Closed loop system
Ara has a closed loop system that analyzes real-time audience behaviors as well as live campaign performance, factors in campaign objectives, and autonomously tunes 10,000 variables every minute to optimally bid on each impression.
RESULTS
Greater ROI, at scale
You can rest assured that every impression is uniquely evaluated and optimally priced. Ara empowers you to maximize the return on campaign budget and beat your campaign goals by 120% on an average. Use Quantcast to free up your time so you can focus on experimenting with new audiences, creatives, and campaign strategies.
