Hard to capture live intent
Consumer behaviors and interests are ever-changing, and inferring intent based on these is key to effective advertising. Loosely classified data segments don’t capture live behavior or intent.
THE ARA™ APPROACH
Ara™ uses machine learning to transform unique, real-time data from over 100M+ online destinations into behavioral patterns. Our predictive models react to the most recent events across the internet and are scored a million times per second to maintain an up-to-sec understanding of audience behavior.
Patterns and predictions
Ara™ empowers you with consumer behavior patterns and predictions to help you deliver perfectly timed and uniquely relevant advertising.