How Can Quantcast Help You Grow?
Marketers, publishers, agencies and consultancies use the Quantcast Intelligence Cloud, powered by Q, to discover new customers, drive incremental growth and deliver business outcomes.
Advanced Audience Analytics
Real-time Predictive Modeling
Autonomous Campaign Execution
Hunting for insights is difficult
Crafting compelling audience stories needs granular insights. Today, finding these insights involves tedious data manipulation that can take hours.
Custom-built data analytics
Ara™ uses custom-built data analytics technology that turns huge amounts of data into an insights playground. It queries a database of over a trillion online signals in under 100 milliseconds to ensure an interactive and instantaneous experience.
Interactive, granular insights
Ara™ eliminates the burden of managing slow-to-load spreadsheets and multi-platform data importing. Instead you get fast access to detailed audience and campaign insights to fuel your experimentation and innovation.
Hard to capture live intent
Consumer behaviors and interests are ever-changing, and inferring intent based on these is key to effective advertising. Loosely classified data segments don’t capture live behavior or intent.
Machine Learning
Ara™ uses machine learning to transform unique, real-time data from over 100M+ online destinations into behavioral patterns. Our predictive models react to the most recent events across the internet and are scored a million times per second to maintain an up-to-sec understanding of audience behavior.
Patterns and predictions
Ara™ empowers you with consumer behavior patterns and predictions to help you deliver perfectly timed and uniquely relevant advertising.
Bid levers are limiting
In a programmatic auction, the value of every ad impression is unique and constantly in flux. Using a finite set of levers adjusted few times a day, to determine relevance and optimal impression price is simply not effective.
Closed loop system
Ara™ has a closed loop system that analyzes real-time audience behaviors as well as live campaign performance, factors in campaign objectives, and autonomously tunes 10,000 variables every minute to optimally bid on each impression.
Greater ROI, at scale
You can rest assured that every impression is uniquely evaluated and optimally priced. Ara™ empowers you to maximize the return on campaign budget and beat your campaign goals by 120% on an average. It also frees up your time so you can focus on experimenting with new audiences, creatives, and campaign strategies.
Join Us on May 4, 2021 at 10am PST / 1pm EST for our Bias in AI – Webinar
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