Data Insights Automotive Insights To put you in the driver’s seat
A Rough Start to the Year 2020 Do consumers research cars during a pandemic?
Visitation to automotive websites saw a stark decline in early 2020, largely exacerbated by the lockdowns and social distancing measures enacted at the time. Average monthly site-visitation during March and April was down -10% from the January and February period. Early April proved to be the absolute low-point in visitation: the April 1 to 14th period generated average daily Auto visitation volumes that were -25.9% lower than the overall 2020 daily average.
But in May, the total monthly visitation to automotive dealer sites was +22.6% higher than in April. The resurgence was off and running…
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