Tech Industry Insights The Changing Landscape of Tech Audiences

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Examining shifts in key tech categories

Technology is among the many sectors in the US seeing buying behaviors evolve due to COVID-19. Companies and consumers across the country are adapting to working from home, as shelter-in-place has become the new norm. Tech media consumption has shifted accordingly for key categories:

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All major categories of tech have observed site visitation increases since mid-March

Technology is among the many sectors in the US seeing buying behaviors evolve due to COVID-19. Companies and consumers across the country are adapting to working from home, as shelter-in-place has become the new norm. Tech media consumption has shifted accordingly for key categories:

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