Lancôme Brings Offline Brand Online with Programmatic Advertising
April 19, 2021
  • Customer
3 min read

Lancôme Brings Offline Brand Online with Programmatic Advertising

With the help of Quantcast, Lancôme used programmatic advertising to launch its flagship virtual store successfully.
Heinz Baumann
Rachael Townsley
The Real Talk on Cookies and Identity
April 16, 2021
  • Events
7 min read

The Real Talk on Cookies and Identity

Shiv Gupta, Founder of U of Digital, takes a raw look into the changes underway to the advertising ecosystem, exploring ideas and solutions for 2021 and beyond.
Heinz Baumann
Shiv Gupta
Equifax Uses Quantcast to Counter Attribution Blindspots as Third-Party Cookies Go Away
April 15, 2021
  • Customer
  • Identity
  • Platform
4 min read

Equifax Uses Quantcast to Counter Attribution Blindspots as Third-Party Cookies Go Away

How to leverage AI to drive double-digit growth during a pandemic.
Heinz Baumann
Richard George
Product Profile: Spotlight on Quantcast Choice
April 8, 2021
  • Featured
  • Platform
4 min read

Product Profile: Spotlight on Quantcast Choice

Quantcast’s Head of Product Management, Privacy and Identity, Heinz Baumann, explains the most relevant acronym in our industry–the CMP.
Heinz Baumann
Heinz Baumann

All Blog Posts

Quantcast Choice Prioritizes Consumer Experience with New Mobile App Support for GDPR and IDFA
April 12, 2021
Quantcast Choice Prioritizes Consumer Experience with New Mobile App Support for GDPR and IDFA
A Quantcast Choice guide on mobile app compliance and Apple’s new privacy requirements.
3 Learnings from a Transformational Change During a Pandemic
April 6, 2021
3 Learnings from a Transformational Change During a Pandemic
Quantcast launched its modern intelligent audience platform during the pandemic. In one year, the world transformed and digital advertising must follow suit to continue to thrive.
Quantcast at IAB ALM: A Path to Consumer-First Identity
April 5, 2021
Quantcast at IAB ALM: A Path to Consumer-First Identity
At IAB ALM, Quantcast CEO Konrad Feldman led a panel discussion on how the ad tech industry can adapt to a cookieless future by placing consumers at the center of the open internet.
How Marketers Are Preparing for a Post-Third Party Cookie Future
April 1, 2021
How Marketers Are Preparing for a Post-Third Party Cookie Future
How will marketers identify and address their online audiences in the future? And, equally as important, how will they measure if they’ve succeeded?
One Year on from COVID 19
March 30, 2021
One Year on from COVID 19
How technology came to the rescue during a global pandemic.
Woman’s History Month: Finding Your Voice as a Leader
March 29, 2021
Woman’s History Month: Finding Your Voice as a Leader
To celebrate the vital role of women in tech, the Quantcast Women’s Network hosted a web event that brought together women executives from across various industries.

Join Us on April 29, 2021 at 9am PST / 12pm EST for our webinar The Cookie Conundrum
Register Now