We are celebrating Hispanic Heritage Month, September 15 to October 15, to pay tribute to the generations of Hispanic Americans who have positively influenced and enriched our nation and society. At Quantcast, we are shining the spotlight on our inspiring team members, starting with Alina Doyle. In this interview, she tells us why her Mexican heritage fills her with pride, how she is connected to Cesar Chavez, and what advice she offers other Hispanic individuals–in life and tech.
1. First, tell the world about your role at Quantcast.
I’m a Technical Account Manager here at Quantcast. I work with agencies and brands by monitoring their digital ad campaigns and providing performance optimization recommendations to ensure we exceed their goals.
2. As we celebrate Hispanic Heritage Month, can you tell us why it’s important to you?
My mother immigrated to the US from Mexico and I grew up in a predominantly Mexican immigrant community until I moved away for college. I’ve always felt so proud of how resilient the members of my community were, considering the adversity they face every day. Hispanic Heritage Month allows us to shed light on one of the most underrepresented groups in tech. My hope is that by celebrating this month, more companies will allocate resources to recruit and invest in Hispanic talent.
3. What leaders in history or role models have inspired you?
Cesar Chavez had a direct impact on my hometown of Salinas, CA. He fought for the rights of immigrant farmworkers and held marches to improve their working conditions. I always admire people who stand up for our country’s most vulnerable populations and give a voice to the voiceless.
My mom, who actually participated in Chavez’s marches, has and will always inspire me. She moved to an unfamiliar country where she didn’t speak the language, all for the chance at a better life. It’s a sacrifice that many Hispanic people make every day and I couldn’t be more proud and grateful.
4. What cultural values or traditions are most important to you?
Growing up in a community of immigrants really shaped my perception of hard work. I continue to be inspired by the humility and work ethic that the individuals within our culture display.
A tradition I’ve always enjoyed is making tamales with family around Christmas time. Anyone who has made tamales knows it’s not a one-person job, and that it creates a wonderful opportunity to sit down, laugh, and bond with loved ones.
5. What advice would you give to other Hispanic individuals in tech?
As a Hispanic individual, you should feel nothing but pride in your culture. Our community serves as the foundation of this country in many ways and is very much a force to be reckoned with.
In your career I encourage you to advocate for yourself and your talents as much as you can. Never shy away from giving your opinion, have faith in your abilities, and most importantly, “¡Échale Ganas!”
If you missed them, check out last year’s employee spotlights on Pamela Molina and Jonathan Mazo. Make sure you follow us here and on LinkedIn, Twitter, Instagram, and Facebook for more. And if you’d like to join the Quantcast team, we’re hiring!