Quantcast -- Audience Measurement, Lookalike Modeling, Audience Buying

Publishers are often concerned about the impact third party tags have on performance. Fortunately, the Quantcast asynchronous tag has minimal impact on load time because it enables your web page content to load first. To learn the technical details of … Continue reading →

Demographic data has always been one of the most exciting aspects of Quantcast Measurement, so we’ve decided to give this feature set a well deserved makeover. Some of the highlights of this re-design include: Expanded age segments which you can … Continue reading →

Recently, Quantcast debuted mobile web browsing traffic for Quantified publishers. Included in these free reports are statistics which indicate what mobile operating system audiences are using when they visit a site. There are three categories: Android, iOS and Other. They … Continue reading →

With new mobile web browser traffic reporting from Quantcast, you can determine what countries or subdomains deliver the highest mobile traffic. To see this information, visit quantcast.com, search for a site. In the right column, click Mobile Web. See an … Continue reading →

Quantcast has debuted a list which ranks sites by country that attract the most mobile web traffic. Choose what country you want by clicking the country drop down menu. This fascinating report may include properties that you do not expect, … Continue reading →