in Data & Insights

Supernova UK Sessions – Jeff Jarvis: Using Data to Move Past the Mass to Relevance and Value

By Amit Kotecha

“The mass is dead … to see [people] as a mass is, essentially, insulting”

Jeff Jarvis, Director and Professor at the Tow-Knight Center for Entrepreneurial Journalism at CUNY’s Graduate School of Journalism, has a message for journalists and marketers alike: get over the idea that the public wants to hear your message.

In this hard hitting session at the 2015 Quantcast Supernova UK Big Data Summit Jarvis explains why media companies and brands must shift to relationship-based businesses, using data to inform those relationships and enable us to provide greater relevance and services of greater value.