Podcast Empowering Diverse and Multicultural Voices Season 1, Episode 4

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Somer Simpson
Host Somer Simpson Responsible Advertising Advocate
Damian Benders
GUEST Damian Benders General Manager, B Code
Gonzalo Del Fa
GUEST Gonzalo Del Fa President, GroupM Multicultural

Episode Description

In this episode, your host, Somer Simpson, is joined by President of GroupM Multicultural, Gonzalo Del Fa, and General Manager of My Code Media, Damian Benders, where they discuss the importance of spending ad dollars directly in audiences’ communities, who marketers want to reach, and how it goes way deeper than audience data and checkboxes.

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