Brand marketing budgets are usually the first to get cut during times of economic uncertainty—even though sustained investment in brand translates to improved awareness, performance and competitive advantage. While many marketers find justifying brand marketing spending to be a challenge, advances in technology are making it possible for professionals to see exactly which activity is leading to ROI.

Get an in-depth look at why embracing brand on top of demand is the key to remaining relevant and competitive in today’s advertising landscape from technology and media analytics leaders at Quantcast.