1

Quantcast Virtual Nova Simply Smarter Connections

The state of the advertising industry is evolving at a rapid rate. At our recent Virtual Nova event we discussed the changes, challenges, and opportunities for the future of advertising and showcased new and innovative capabilities in the Quantcast Platform. Top industry experts also joined the conversation to discuss their experiences and insights that have helped them gain a competitive advantage and thrive. After all, advertising has always been about connecting with the customer at the right place, at the right time, with the right message.

Keynote

Konrad Feldman, CEO at Quantcast, will review the state of the advertising industry, the latest trends in ad tech, and our mission to champion a free and open internet.

Q&A with Konrad Feldman and Dr. Peter Day

Konrad Feldman, CEO at Quantcast, is joined by Peter Day, CTO at Quantcast, in a Q&A session to discuss the current and latest trends over the last 6 months and the ways we’re looking ahead to the future using innovative solutions to help our customers navigate this ever-changing landscape.

Quantcast Platform Innovations

Peter Day, CTO at Quantcast, along with Dave Burke and Sean Kilcullen, Product Management at Quantcast, will demonstrate the power and technology of the Quantcast Platform, and reveal new and innovative capabilities of this easy-to-use, AI-driven, unified, and outcome-based platform.

Dell’s Advertising Perspective on Conquering a Digital World

Anamaria Alba, Marketing Director of Media and Advertising at Dell Technologies, discusses how technology companies are developing new business and marketing strategies for success in our rapidly changing digital world.

The Advertising Triangle

Ilda Jamison, Managing Director of Australia and New Zealand at Quantcast, will be joined by Kevin Fernandes, Head of Product at Havas Media Australia, and Nikolas Souliotis, Digital Marketing Manager at KIA Motors, to discuss their approach to finding synergy and how other businesses in our industry can connect to create mutually beneficial outcomes.

Powering Diverse and Multicultural Voices

Somer Simpson, VP of Product at Quantcast, will be joined by Damian Benders, General Manager at B Code Media, Gonzalo Del Fa, President at GroupM Multicultural, and Ki-Hoon Chung, Integrated Media Director at WITHIN, to discuss how they are challenging social norms and classic approaches to programmatic by pivoting media dollars towards minority-owned and operated publishers and media companies at scale to help promote equality and level the playing field for all.

The Opportunity in Front of Us

Konrad Feldman, CEO of Quantcast, and Jackie Mattina, Chief Strategy Officer and Head of Consumer Insights at dentsu Media, will discuss the challenges facing the advertising industry, current trends, and how to thrive in this ever-evolving environment.

Technology Companies Address a Changing Advertising World

Travis Landrum, VP of Commercial North America at Quantcast, will be joined by Steve Weeks, Director of Performance Marketing at Adobe, and Dan Silmore, VP of Digital Marketing at Autodesk, to discuss the challenges and opportunities for technology companies to reach their audiences effectively and efficiently.

Fireside Chat: The Publisher Perspective

Konrad Feldman, CEO at Quantcast, and Mike Smith, Chief Data Officer at Hearst Magazines, discuss current industry trends in the advertising and publisher space and opportunities for future innovations.

Event Speakers

1
Mike Smith Chief Data Officer, Hearst Magazines
Mike Smith was named Chief Data Officer of Hearst Magazines, a newly created role, in February. He is responsible for the strategy and ongoing development of the company’s digital advertising operations, data capabilities, ad product offerings, sales support strategy and international revenue-focused initiatives, and non-direct revenue partnerships. He also oversees the development of Hearst Magazines’ industry-leading data competency across the organization, including CDS Global, a technology-driven division of the company that provides outsourced business solutions across multiple industries.

Join Us on December 8th for The Measurement Mindgame
Register Now