Case Study Co-op CTV
Using high-impact video in their ‘giving back to the community’ CTV campaign, Co-op was able to increase reach, completion rate, and brand lift.
More than ever, retailers need to understand and quickly adapt to evolving shifts in consumer shopping behavior. With scaling and automation, machine learning and AI, segmentation, and personalization, retailers find new and innovative ways to increase brand awareness, change perception, improve web traffic, and grow revenue.
