As consumer privacy and the deprecation of the third-party cookie continues to dominate the conversation, it becomes increasingly important to focus attention on new methods of addressing the digital-first consumer.
Learn more now by reading our blog, "The Future of Addressability and the Power of Partnerships".
IAB Canada’s First Party Reality event dove deep into the new rules of engagement for a first party data reality. The event explored topics around next-generation CRM, brand building against D2C clutter, collaborating with customers on product development, and more!
CMAadtech's event hosted marketing experts from across Canada to discuss the rapidly evolving adtech landscape, explore trends, and dive into how marketers can best embrace what’s to come. Watch the recording to learn more about Quantcast's approach to the cookie conundrum and solutions available today.
Watch the recording now of Rachael Cohen, Sales Manager for Corporate Sales at Quantcast, as she moderates a fireside chat with Cotopaxi’s CEO, Davis Smith. Click the link to tune in for a discussion on how data and technology come together to help power a more sustainable future in the retail industry.
The countdown to Google’s deprecation of the third-party cookie is on. This impending shift has been greeted with apprehension by many. Watch the recording now to learn how you can embrace innovation and enter the next chapter of advertising on the open internet.
The state of the advertising industry is evolving at a rapid rate. At our recent Virtual Nova event we discussed the changes, challenges, and opportunities for the future of advertising and showcased new and innovative capabilities in the Quantcast Platform. Top industry experts also joined the conversation to discuss their experiences and insights that have helped them gain a competitive advantage and thrive. After all, advertising has always been about connecting with the customer at the right place, at the right time, with the right message.