“Ask questions of your agency or the media owners that you work with – you get the level of transparency that you demand”
Advertising is becoming increasingly automated and data driven. Technology is continuing to disrupt established businesses at an accelerating pace and the implications are exciting. In this session, Andy Oakes (Managing Director, The Drum) talks to Christian Armond, General Manager, Digital Marketing at TUI about their interesting and educational digital journey with a focus on programmatic.
They explore the challenges faced through attribution, viewability and cross-platform measurement and discuss the opportunities that technology has given TUI’s digital marketing team for the future.