A clear understanding of good, real-time data is essential to the modern day communications planner. As real-time data evolves, planners have a huge opportunity to deliver better, more relevant advertising for their clients. However, the human element remains essential to planning. This panel took a closer look at how data-driven planning can work, and how the agencies are combining data with the human touch to help plan the best media campaigns possible.

Quantcast Supernova 2016 – Planning For The Future Panel Session from Quantcast on Vimeo.