“Media owners have allowed the lines to blur. The advent of data pooling had made things easier in the area of automation. Soon collaboration will be more accessible and more popular between agencies and brands.”
This panel gave audiences a closer look at the attitudes, struggles and successes of five media pioneers, spanning traditional and digital channels. For outdoor, radio, TV and print businesses, the impact of digital has been, in a word, significant. This candid conversation delved into the changing habits of audiences across advertising platforms and how these changes are influencing strategy and execution for above- and below-the-line media.