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 Integrated Advertising Integrate audiences from brand to demand

All audiences are inherently connected. Shouldn’t your campaigns? Our approach is an integrated focus on audiences along their full customer journey. Start by leveraging insights about your past converters to uncover broader in-market audiences further up the funnel. Reach and prime these brand audiences and move them down the funnel to create demand. Overlay this with measurement and insights throughout the sales cycle to provide you with an uninterrupted view of the audience journey.

Quantcast delivers an integrated approach to audiences

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Solve for silos

Leverage Quantcast’s unified real-time data set to power audience insights for both your demand and brand campaigns. Using a common data set allows us to provide you with an uninterrupted view of the customer journey.

Flip the funnel

Use past learnings to uncover broader in-market audiences further up the funnel. Progress up the funnel with insights about performance audiences. Prime brand audiences and move them down the funnel.

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Quantcast Integrated Advertising

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Measure

Choose from Quantcast’s robust set of insights to get a comprehensive understanding of your audience journey and prove out how an integrated audience approach drives lift in visitation and conversion.


  • Funnel Visualizer

    Explore the audience journey, diving into how delivery and conversion metrics vary across different demographics.

  • Real-Time Brand Lift

    No more analyzing results only post campaign. Optimize to live survey results throughout campaign flight, thereby minimizing waste and maximizing brand lift. Extract learnings for future campaigns.

  • Weekly Conversion Change Summary

    See changes in weekly conversions by domains, demographics, and geolocations.

  • Prospecting / Retargeting Breakdown

    Get a breakdown of KPIs on campaign audiences.

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Priming Effect

Quantify the priming effect: the impact of upper funnel tactics on conversions. The Priming Effect showcase the overlap between Brand and DR, as well as the lift in visitation and conversion when DR is paired with Brand. This provides a full view of the audience journey across the entire funnel through intuitive visual insights.

Real Results Integrated audiences drive better outcomes

We see performance lift across audiences and channels

Our data shows that when addressable audiences are integrated across the funnel, you get better business outcomes because you not only have the opportunity to learn about your marketing funnel dynamics, but can optimize those learnings to drive better outcomes.

Source: Quantcast Data, Q4-2020

1 Comparing Search Powered Audiences (Brand) v. Performance Targeting (DR)

2 Comparing Search Powered Audiences display only v. combination display+video

15% Better Engagement

Brand awareness contributes to 15% higher visit rates 1

3x Higher Conversion

Audiences who saw both brand and DR ads were 3x more likely to convert 1

1.5x Video Visitation

Audiences who saw both a display and video ad were 1.5x more likely to visit 2

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“As an organization steeped in highly quantifiable DR marketing, it took a leap of faith to invest in a branding effort. We’re glad we did. In addition to the many positive impacts the campaign afforded us supporting awareness, we materially enhanced our retargeting pool, exposed ourselves to new customers, increased our average transaction value, and grew sales. The campaign raised the tide for all of our online marketing.”
Phil Sandler
SVP, Digital Marketing
HomeServe
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“By leveraging Quantcast’s first-party data, and the platform’s advanced AI technology, we can effectively identify predictive audiences who are more likely to take the desired campaign action. Additionally our teams find the audience and campaign performance insights provided by Quantcast are invaluable to our clients’ success.”
Jason Crawford
VP of Display Media
Dentsu Media
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“With their first-party data and modeling, [Quantcast has] earned the spot as the top performing partner for us. We’ve been able to quickly optimize into valuable audiences who buy our product, allowing us to increase Quantcast budgets two-fold over initial forecasts.”
Joella Duncan
Director of Media Strategy
Equifax
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Be a part of your customers’ journeys with integrated advertising

Let us help you adopt an integrated advertising strategy to drive better business outcomes. Speak to a Quantcast team member today.

Join Us on October 27th to Activate Audiences and Supply Connections
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