The Super Bowl was packed with celebrity endorsements – from Willem Dafoe as a hungry Marilyn Monroe for Snickers to Kung Fu Panda using Wix to build a website. With 30-second spots going for $5 million each, along with sky-high rates for celebrity shout-outs, brands banked on casting the right star to get their message across.
Today is the Iowa Caucus, an event that serves as an early indication of who might win the presidential nomination. Iowans hash it out in politically charged PTA-style community meetings to determine a winner. Only registered Democrats and Republicans are allowed to participate in their respective caucuses, but Independents – the largest voter base in
The hoverboard, a self-balancing skateboard, was one of the top selling tech toys of the year and one of the most newsworthy. From a Christmas caroling priest to bans in major metropolitan areas and airlines, the toy burst onto the scene and, in some cases, into flames. Similar to our Apple Watch post, we wondered
This week, we made Audience Grid data available via the Measure API, giving Measure users the ability to combine data about their audiences’ online and offline habits, and ingest the reporting in an unlimited number of ways. With this new enhancement, all of the insights available in the Measure profiles can now be accessed through