Perspectives Brands need to better connect with women online Matt White International Women’s Day presents a big question for brands. It’s not how to leverage the day for some great PR, or even how to use it as a moment in time to celebrate female talent. The real question is why the themes raised by the day aren’t a focus year-round? If we want to achieve
Data & Insights Which brands won the battle for Stranger Things II? Arifa Patel Data insights reveal brand uplift from Stranger Things tie-ins
Events Highlights from Supernova 2017 Richard George More than 500 advertisers and marketers from across Europe came together yesterday at Quantcast’s fourth and largest ever Supernova event in London. Check out some of the highlights.
Data & Insights Who Is Searching Halloween? Quantcast Take a closer look at who is most excited about Halloween, what they are interested in buying (or wearing), and the treats they are shopping for.
Data & Insights Leveraging AI to Ensure Brand Safety and Combat Fraud Quantcast Fraud and brand safety are inventory control issues, reach the real audiences you want by leveraging AI.
Company News How to Use AI and Big Data to Reveal Real-Time Audience Insights Quantcast Aggregate data from more than 150 million web destinations with Audience Insight, our new live consumer insights product.
Perspectives Making The Irrational Rational: An Intro To AI In Advertising Quantcast “Priming” has emerged as a pivotal stage in the purchase journey. What is it? Our Director of Global Partnerships explains the impact of AI.
