You should be presenting as a Quantcast Account Manager and consider the interview committee your client. We’ll be evaluating your client facing/presentation skills, your ability to perform data analysis and how you demonstrate your understanding of Quantcast and its value to performance marketers. Your goal is to ensure a renewal is captured at the same or increased spend level.
Structure of Presentation/PPT
- Intro: Quantcast Overview and Quantcast Advertise for Performance
- Body: Campaign performance. Use the data in this excel document.
- Content should include:
- A year over year comparison for Q4 for both campaigns.
- An analysis of a full year’s worth of data for both campaigns.
- An analysis of each campaigns demographic data highlighting the differences between each campaigns “core” audience.
- Recommendation to the client for future campaigns based on demographic or campaign performance data