How Can Quantcast Help You Grow?
Marketers, publishers, agencies and consultancies use the Quantcast Intelligence Cloud, powered by Q, to discover new customers, drive incremental growth and deliver business outcomes.
The world of advertising is changing even as marketers and publishers are demanding more results, more efficiency, and more reach to find new customers to help their businesses grow. Quantcast and industry experts will discuss the changes underway and explore ideas and solutions for 2021 and beyond.
Alyson Williams leads Forbes’ advertising operations, ad product, yield and inventory management, and sales operations and analytics teams. She oversees the execution and delivery of all direct digital advertising programs. She is additionally responsible for overall digital strategy including optimizing the site experience for marketers and audiences, developing ad products for display, video, and content programs, exploring new ad technologies and expanding Forbes’ data capabilities, and managing technology partnerships in order to continually grow digital revenue.
Prior to her current role, Alyson held various digital advertising positions at Forbes. She graduated from Boston College with a B.A. in English and Communications and currently lives in Westchester County, New York.
Richard Bettinson is Media Planning, Strategy & Insight Director at Hilton, the leading global hospitality company. He is responsible for leading Hilton’s media strategy and across EMEA for the full Hilton portfolio of brands, including strategic campaign frameworks, planning and improvement, as well as agency relations.
He is a media leader with 15 years of experience within a range of different roles and industry sectors, and joined Hilton from American video game company Electronic Arts Inc. (EA), where he was Global Media Lead, after contributing to the digital marketing strategies of Ebay and Three. Holding a business degree from Bournemouth university, he is passionate about everything to do with Media, with a particular interest in the role media plays within the overall marketing function.
Piers North is a leading digital executive with 20 years of experience working across advertising sales and digital.
In his role as Chief Revenue Officer at Reach plc, the largest multi-platform publisher in the UK, Piers is responsible for Reach’s advertising business across the group’s print and digital audiences and leading a commercial team of over 650 people across the UK.
Before joining Reach in 2014, he originally trained as a journalist before moving into commercial including several senior positions at Yahoo! UK.
Over 15 years of experience managing a broad spectrum of e-commerce areas including marketing, web design/development, UX, CRO, and analytics. Nic has a proven track record of consistently increasing revenues and performance.
Currently working as Head of Digital Marketing at Lloyds Banking Group, the UK’s largest retail bank, managing a team of digital experts and supporting the effective delivery of a substantial marketing budget and tasked with delivering a cross channel multi-year digital marketing transformation covering Measurement, Adtech, Martech and Channel Optimisation.
Previous roles include Head of Digital at MBNA, European Digital Marketing & User Experience Manager at Claire’s Accessories, Group eCommerce Director for a startup, Head of Online at Shop Direct and Head of Online at Phones4u.
Alyson Williams leads Forbes’ advertising operations, ad product, yield and inventory management, and sales operations and analytics teams. She oversees the execution and delivery of all direct digital advertising programs. She is additionally responsible for overall digital strategy including optimizing the site experience for marketers and audiences, developing ad products for display, video, and content programs, exploring new ad technologies and expanding Forbes’ data capabilities, and managing technology partnerships in order to continually grow digital revenue.
Marilyn Yeong is the Regional Client Vice President at ForwardPMX, a global data and technology-driven marketing services company. She leads the strategic vision, digital development and client engagement in Southeast Asia and plays an integral role in helping global brands reach their customers through seamless digital experiences in this rapidly evolving region.
From Travel to FMCG, Finance and Telco, Marilyn has a track record of driving digital success for brands across a multitude of industries, applying her strategic mindset developed from 15 years in leadership roles at world-class digital agencies. Looking ahead, Marilyn is working hand in hand with clients and key industry stakeholders to cultivate the digital maturity of businesses in the region, while also helping more Southeast Asian brands reach international markets.”
Reaching new customers once was similar to “finding a needle in a haystack”. In today’s increasingly digital economy, it has become a matter of using data and intelligence to accurately pinpoint a potential customer. Hear from leading global brands, agencies, and publishers on the partners and solutions they are leveraging to know and grow their audiences.
Albert Einstein was a German-born theoretical physicist who developed the theory of relativity, one of the two pillars of modern physics. His work is also known for its influence on the philosophy of science.
Beat all marketing KPIs. Surgically target high value audiences.
Campaign insights at your fingertips. Make smarter marketing decisions with agility.
Leonhard Euler was a Swiss mathematician, physicist, astronomer, geographer, logician and engineer who made important and influential discoveries in many branches of mathematics, such as infinitesimal.
Augusta Ada King, Countess of Lovelace was an English mathematician and writer, chiefly known for her work on Charles Babbage’s proposed mechanical general-purpose computer, the Analytical Engine.
Rosalind Elsie Franklin was an English chemist and X-ray crystallographer whose work was central to the understanding of the molecular structures of DNA, RNA, viruses, coal, and graphite.
Marketers, publishers, agencies and consultancies use the Quantcast Intelligence Cloud, powered by Q, to discover new customers, drive incremental growth and deliver business outcomes.
Discover the benefits:
Our help center has the most up to date information on our products, along with a support ticketing system for customers.
For press inquiries please email press@quantcast.com.
We respect your privacy and data rights; please select the best option below.
Join Us on April 29, 2021 at 9am PST / 12pm EST for our webinar The Cookie Conundrum
Register Now