Advertise Customer Success Story Quantcast helped IKEA double the efficiency of customer acquisition

IKEA logo Quantcast Advertise customer

IKEA, a multinational group, designs and sells ready-to-assemble furniture, appliances and home necessities.

IKEA Quantcast Advertise customer success banner

The Challenge

IKEA challenged Quantcast to drive growth in both new customers and online revenue.

Prospecting new customers and exceeding client goals

Better than IKEA’s performance benchmark
More likely to buy (Quantcast prospects vs. IKEA site average)
“Quantcast’s precise audience selection proved to be highly efficient at turning prospects into shoppers. It quickly met and exceeded our objectives.” Santiago Arbelaez, Integrated Media Manager, IKEA Canada
IKEA Quantcast Advertise customer success

The Solution

IKEA used Quantcast custom audiences, each focused on a specific room and/or promotion. Automated campaign delivery and optimization ensured the right ads influenced the most relevant audiences, resulting in highly effective prospecting and a significant increase in online sales.

Interested in learning more about Quantcast custom audiences?

Download the case study below. Contact us to hear more about how our performance solutions can help you meet your business goals.